Taste Test Winners from IFT 08

Top
of mind at IFT 08-the Institute of Food Technologists (IFT) annual
meeting and food expo-was, what’s the next big thing in food and drink?
Mintel took attendees one step closer to answering that question with
taste tests highlighting innovative new products from around the globe.

Drawn
from Mintel Global New Products Database (GNPD), the taste tests
supported IFT 08 presentations by Lynn Dornblaser and David Jago, new
product experts at Mintel.

“Mintel’s IFT 08
presentations focused on issues and new products driving food and drink
innovation,” comments Dornblaser. “Our taste tests allowed attendees to
experience products firsthand and vote on favorites. Not surprisingly,
most of the winning products took a familiar concept and tweaked it to
align with consumers’ changing taste and lifestyle preferences.”

Ingredient Sustainability

With
green living becoming a global norm, Mintel looked at food and beverage
companies using sustainable ingredients-those that are organic, locally
sourced or Fairtrade-to boost their green credentials. IFT 08 attendees
tasted some of the latest innovations tracked by Mintel GNPD, choosing
Phoenix Organic Apple, Orange and Mango Juice from New Zealand as their
favorite.

Coming in at second place were organic,
additive-free Falafel Chips from US company Falafel Chips and Dip.
Indulgent flavor and a strong brand name gave the third place winner,
Starbucks Caffé Mocha Truffles, a competitive edge. Starbucks claims
commitment to purchasing cocoa and coffee that are grown and traded in
an ethical and sustainable manner.

Inherent Goodness of Ingredients

Latest
health and wellness concerns have sparked a return to natural,
inherently “good” ingredients over scientifically enhanced foods. At
IFT 08, Mintel presented numerous new products containing real fruits,
vegetables and wholegrains.

Nabisco Garden Harvest
Toasted Chips emerged as the stand out winner. Containing wholegrains
and half a serving of fruit or vegetables, the innovative US chips
caught tasters’ attention for both flavor and creativity. In second
place, Lindt Excellence Dark Chocolate with Sea Salt from France
provided an ideal balance between sweet and salty. Tasters chose
Britvic J20 Apple and Blueberry Soft Drink with real juice third
overall.

Healthy Food for Kids

In
response to rising childhood obesity, companies are actively looking
for healthier products to market to kids. Mintel’s taste tests at IFT
08 emphasized new fortified, functional and natural products, with
attendees picking Chewits Truly Smoothy Crazy Animals Fruit Gums from
the UK as their favorite. The gummies contain real juice and 30% less
sugar than similar candies.

A close second was Clif
Kid Organic Twisted Fruit Real Fruit Rope, containing a full serving of
fruit, from the US. Third place winner was savory Land-Leben Bakki’s
Colored Croutons for Soup from Hungary. The croutons claim to make
eating healthy soup fun for kids.

IFT 08 took place
in New Orleans from June 29 to July 1, 2008. Food industry
professionals from over 80 countries came to learn about the latest
food and drink trends, products and developments from over 1,000
exhibitors. Mintel’s presentations were attended by over 500 people.

About Mintel

Mintel
is a leading global supplier of consumer, product and media
intelligence. For more than 35 years, Mintel has provided insight into
key worldwide trends, offering unique data that directly impacts client
success. Mintel Global New Products Database (GNPD), your new product
partner, tracks international new product launches, innovations and
development trends. With offices in Chicago, London, Belfast, Sydney,
Shanghai and Tokyo, Mintel has forged a unique reputation as a
world-renowned business brand. For more information on Mintel, please
visit www.mintel.com .