Shrink Sleeve Labels From Printpack Show Off New Mirror Effect Metallic Ink

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In order to help our customers differentiate their brands, Printpack is introducing an ink that provides a mirror effect that will capture the consumer’s eye. This new ink offers maximum shelf impact for shrink labels.

The silver metallic ink printed on Printpack’s shrink label, “Go Figure” is designed to reveal an authentic brilliant metallic look. Go Figure is gravure printed in 6 colors on Pure Affinia™ PETG, a special film that will help to enhance the characteristics of the ink. Marketing potential for this technology is very exciting as it will open up a new way to reach consumers. The brilliance of this effect means that small amounts of ink are sufficient to generate a unique look. The ink can be used on flexo or gravure presses, on all substrates and in combinations with regular inks.

Shrink and roll fed labels, tamper-evident bands and heat shrinkable sleeves for multipacks are printed in up to 10 colors using flexographic and rotogravure printing on a variety of shrink films and laminations.

Printpack is a privately-held manufacturer of flexible and rigid packaging headquartered in Atlanta, GA. Founded in 1956, Printpack manufactures a wide range of flexible and specialty rigid packaging. Employing 4,220 associates worldwide, the company operates 27 manufacturing facilities in the U.S., Mexico, the U.K., Poland and China.