Sambazon Becomes First to Achieve Fair-Trade Crop Certification for Acai

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AN CLEMENTE, Calif., Oct. 22 /PRNewswire/ — Sambazon, the leading global supplier of acai, announces the certification of its acai crop as Fair Trade in Brazil. The certification by Ecocert, a global control and certification organization, guarantees that Sambazon ensures fair labor conditions and wages for workers, promotes environmentally sustainable farming methods and reinvests money into the community.



Sambazon’s certification occurs in conjunction with Fair Trade Month, which promotes and celebrates the socially responsible system of trade that prioritizes the needs of human beings and the environment over the drive for profits. The certification supports all three pillars of Sambazon’s triple bottom line business model (people-planet-profits) by guaranteeing that the agro-forestry farms and the families who supply Sambazon with acai fruit receive a fair market price.



The company commitment to this mission is evidenced in its Sustainable Amazon Partnership (SAP), which Sambazon founded with the Brazil Foundation and the Peabiru Institute to ensure the lasting sustainable management of the acai regions and communities. In addition to acai training programs, the partnership also offers alternative income-generating activities for thousands of woman, youth and small family farmers.



“By promoting triple bottom line success, these families are proving the case for sustainable development in the Amazon,” said Ryan Black, Sambazon co-founder and CEO. “Through Sambazon Acai, we’re bringing long-term development and improved quality of life to an impoverished region.”



In 2003, Sambazon was the first company in its category to certify its acai crop as organic, and many other companies have since followed suit. A similar trend with Fair Trade would represent a win for all the stakeholders in the acai supply chain — from the farmers to the consumers.



About Sambazon

Sambazon is the global leader in Acai. Founded in 2000 as the first company to bring the antioxidant-rich Acai berry from the Amazon to North America, Sambazon’s mission is to deliver high quality, organic acai products to the planet. Sambazon’s product line of Organic Acai Juice and Smoothies, Frozen Acai Smoothie Packs and Sorbets, Acai Supplements are enjoyed by world-class athletes and health-conscious consumers everywhere. Products are available at major retail stores and juice bars across North America including Whole Foods, Wild Oats, Super Target, Safeway, HEB, Albertsons, Vitamin Shoppe, Jamba Juice and Juice It Up! Sambazon is also a leader among organic foods and sustainable agriculture. In November of 2006, Sambazon was named a winner of the Secretary of State’s Award for Corporate Excellence for helping to create worldwide awareness and demand for the acai fruit. Sambazon pioneered the first of its kind Fair Trade and Certified Organic supply chain of Acai which benefits thousands of local families and protects the biodiversity of the Amazon Rainforest through sustainable agriculture. Sambazon is the largest vertically integrated supplier and marketer of Acai products, controlling every step of the manufacturing process to ensure sustainable and organic origin of the fruit as well as the highest level quality, nutrition, taste. To learn more about Sambazon Acai and creating positive change in the Amazon and beyond please visit us at www.sambazon.com.