They offer examples of unique opportunities to beverage manufacturers looking to enrich the nutritional profile of their products and gain a competitive edge in the crowded marketplace.
Anthony Hehir, Market Development Manager at DSM Nutritional Products, commented: “The instant beverage premixes are a perfect example of Quali-Blends in action. Extremely userfriendly, the premixes simply dissolve in liquid without affecting the flavour of the final product. As a result, manufacturers can now effortlessly translate health concepts into reliable food, beverage or dietary supplement applications. As the world’s only vertically integrated vitamin and premix manufacturer, we have unrivalled industry insight and processing capabilities. Our expertise enables us to guide manufacturers in the selection of the best product forms, carriers and overages, to ensure a sound and stable premix that preserves and complements the organoleptic properties of the final product.”
Visitors to the DSM stand at Fi Europe ’09 could choose from ten nutritional premixes to add to a non-alcoholic cocktail, creating a variety of bespoke health solution beverages. The range includes solutions for heart health, bone health, healthy ageing, immune system support and essential nutrition. Eight instant beverage dispensers were also be available, each containing a blend of vitamins and minerals plus the latest advances in functional ingredients to target a different health benefit. These sampling stations have demonstrated the significant application potential of Quali-Blends, such as energy drinks, anti-stress drinks, beauty water, sports performance drinks as well as many other types of customised functional beverages.
Hehir added: “As part of the Quali-Blends range, the instant beverage premixes will enjoy a presence in markets worldwide. What’s more, our customers trust in our global spread of premix plants, which are governed by a strict, uniform quality standard that surpasses regional regulations. Our premixes are also protected by the ‘Quality For Life™2’ seal, meaning we ensure complete traceability, reliability and sustainability throughout the supply chain. It’s this commitment to quality that gives our customers supreme products and peace of mind.”