Norwegian SMARTSEAL AS and Icelandic GLACIAL WATER sign a Long Term Sales Agreement for Unique Active Beverage Closures


he SmartSeal FLEX family of closures is unique in its functionality and design, with an automatically activated valve as the main feature. This provides spill control and enhanced user convenience in meeting the growing demand for on-the-go and active consumption.

LazyTown is a children’s entertainment and lifestyle brand with an internationally acclaimed TV show, Live Theatre shows, Radio Station, Music, Publishing, DVD, Apparel and more than 6,000 merchandise SKUs.

“This agreement allows us to offer to all Lazy Town fans a closure and a water product that perfectly suits Lazy Town’s recommended active lifestyle” says SmartSeal CEO Jan Skoglund.

“We are delighted to put the Active FLEX closure on our GO Water range. We can now offer a well designed product combining a quality water with a closure that is the best there is in the market”, says Managing Director of Glacial Water Atli Már Bjarnason.

The agreement covers sales and distribution for Lazy Town GO WATER worldwide.