Sambazon decided to showcase its clarified acai beverage in a clear 11oz PET bottle. This is a first for the company, which uses HDPE for its other premium organic beverages.
“Aesthetics and clarity were the key drivers to PET because our goal was to create ‘disruptive’ single-serve packaging for on-the-go consumers,” said Scott Koch, vice president of operations for Sambazon. “And the ability to customize in PET offers the best value proposition to meet the needs of our customers.” PET’s clarity was the deciding factor over HDPE and glass was rejected due to environmental concerns (i.e., heavier, more costly to ship).
The eye-catching bottle features a unique design that incorporates graceful and rounded curves, a slim look, and easy grip and feel. A full-body PET shrink label enhances and highlights the beverage’s deep purple color. Sambazon Antioxidant Elixirs are sweetened naturally with agave and infused with a blend of acai, acerola, and organic botanical extracts. They will be offered in three flavors:
acai berry, acai passion fruit, and acai blackberry and will be available soon nationally in grocery and natural food stores.
About Sambazon Inc.
Founded in 2000, Sambazon Inc., based in San Clemente, Calif., was the first company to bring the antioxidant-rich acai berry from the Amazon to North America. It is the largest vertically integrated supplier and marketer of acai products. The company’s product line of premium organic acai beverages, frozen acai smoothie packs and sorbets, acai supplements, and Amazon Energy are enjoyed by athletes and health-conscious consumers.
Products are available at major retail stores and juice bars across North America including Whole Foods, Publix, Kroger, HEB, Albertsons, Safeway, and Vitamin Shoppe. Sambazon is also a leader in organic foods and sustainable agriculture. More information is available at www.sambazon.com
About Amcor PET Packaging
Amcor PET Packaging is the leading manufacturer of PET packaging for the global beverage, food, and non-food industries with 60 facilities in 12 countries. Its parent company, Amcor Limited, offers a range of packaging solutions and ranks as one of the top three packaging companies in the world. Headquartered in Melbourne, Australia, Amcor’s extensive operations include 217 plants in 34 countries and, for the fiscal year ending June 30, 2009, reported sales revenues of $8 billion (U.S.). For more information, visit www.amcor.com.