Wisdom Natural Brands Names Food Industry Veteran as Chief Operating Officer

G

ilbert, Arizona (1/23/10) – Today Wisdom Natural Brands™, manufacturer of SweetLeaf Stevia® Sweetener, named Charles (Chuck) Marble to the position of Chief Operating Officer. In this capacity, Marble will be responsible for driving all operational aspects for Wisdom Natural Brands’™, including revenue growth, customer and vendor engagement, product roadmap and corporate development. He will report directly to Wisdom Natural Brands™ Founder and CEO, James May.



“Chuck is a proven leader with a wealth of relevant experience and a record of tremendous achievement. We believe he is the ideal person to assume this key position within our growing company. In his new role, he will work directly with me to further improve business operations and to help accelerate the on-the-ground execution of key priorities that are critical to building our brand,” said James May.



Notes Marble, “I am delighted to join Wisdom Natural Brands™ and I look forward to leveraging my industry experience to grow the company’s SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® brands. I plan to focus my efforts on streamlining operations and expanding market share through a variety of structured and innovative initiatives which will position our proprietary stevia and yerba maté products for rapid growth.”



During his 25-year career in the food industry, Marble has held numerous positions of increasing responsibility, including sales and marketing, plant operations and executive management. He most recently served as Executive Vice President North America of Barbara’s Bakery, a division of Weetabix Cereals UK. He is credited with significantly improving brand awareness through a unique blend of innovation, sales strategy and operational leveraging.



Marble holds a Bachelor of Science degree in Food Science from Cornell University and a Master of Business Administration from Lake Forest Graduate School of Management. He currently serves on the Cornell University Food Science Advisory Council. For more information on Wisdom Natural Brands™ and SweetLeaf Stevia® Sweetener, please visit www.sweetleaf.com.