Printpack’s Shrink Sleeve Takes Zun to the Moon

ZUN® (rhymes with moon) is a brain-boosting energy drink packaged in a unique patent protected rocket-shaped bottle decorated with a shrink sleeve label printed by Printpack.  ZUN is owned by Fuzzee Bee Beverage Co.  The product has become so popular since launching that distribution has rapidly expanded from its Colorado regional beginnings.

The five color label, printed flexographic, is as distinctive as the rocket-shaped bottle that it covers.  The all black background makes a strong visual impact leading customers to associate the bottle with the brand.  The label is printed on Pure Affinia™ PETG, which enables the label to shrink to the curves on this unique bottle which tapers more than 75% at the top.  

“The curvature of the bottle created labeling problems that only a shrink sleeve could solve,” said Brian Stearns,  Founder and CEO of Fuzzee Bee Beverage.  “In addition, I had tight deadlines to meet due to selling out the product faster than expected.  Printpack was able to exceed our expectations.”  The intriguing packaging has played a part in expanding the ZUN customer base.  Stearns says to look for a new ZUN Lite in stores soon.

Shrink and roll fed labels, tamper evident bands and heat shrinkable sleeves for multipacks are printed by Printpack in up to ten colors using flexographic and rotogravure printing on a variety of shrink films and laminations.

Printpack is a privately-held manufacturer of flexible and rigid packaging headquartered in Atlanta, Ga. Founded in 1956, Printpack manufactures a wide range of flexible and specialty rigid packaging. Employing 4,220 associates worldwide, the company operates 27 manufacturing facilities in the U.S., Mexico, the U.K., Poland and China.