geniVida Self-Affirmed as GRAS by the FDA

geniVida®, pure and soy-free genistein from DSM Nutritional Products, Inc. has been self-affirmed GRAS (Generally Recognized as Safe) for use in food and beverage applications intended for mature men and women. According to the FDA, self-affirmed GRAS status is awarded to any substance that is generally recognized among qualified experts in the field as having been adequately shown to be safe under the conditions of its intended use.

Research shows that geniVida® genistein reduces menopausal symptoms including the number and duration of hot flashes in menopausal and post menopausal women. The debilitating symptoms of menopause are a major health complaint for women between the ages of 45 and 60 and for millions more in their postmenopausal years.

Research also suggests that genistein, the principal isoflavone found in soy beans and soy foods, plays a unique and important role in bone health. As estrogen levels decline and bone mineral density decreases in menopausal and post-menopausal women, genistein exerts estrogen-like regulation of bone metabolism and assists in the bone remodeling process. In a double-blind, placebo-controlled study involving postmenopausal women, genistein has been shown to significantly increase bone mineral density. geniVida® is the ideal bone health ingredient and can offer a solution for unmet long-term bone health needs for mature women.

Genistein is also associated with bone and prostrate health benefits for mature men.

geniVida® is manufactured by a special patented process, has a comprehensive safety package, is allergen-free and non-GMO. geniVida® works in multiple food applications and can be used in menopausal and post menopausal formulations for hot flash relief and bone health. While mature women are the primary target audience, geniVida® is also beneficial for bone and prostate health applications for mature men.

For additional information about GRAS-affirmed geniVida® genistein, attendees to the 2010 Institute of Food technologists (IFT) annual convention in Chicago, IL can visit the DSM Nutritional Products booth (#5037).Also, please contact DSM Nutritional Products, Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1293. Phone: 1-800-526-0189. Website:www.unlimitednutrition-na.dsm.com