Acai Roots Signs Jiu-Jitsu Professional Royler Grace As Latest Brand Ambassador

San Diego, California — August 3, 2010 — Açai Roots™, a leading supplier of natural Brazilian açaí products, officially announced the signing of Brazilian Jiu-Jitsu legend and former MMA superstar, Royler Gracie, to its team of brand ambassadors. 

Royler Gracie is one of the most respected Brazilian Jiu-Jitsu Black Belt athletes of all time and is considered a legend within the Brazilian Jiu-Jitsu and Mixed Martial Arts community. Among the many titles he earned during the stretch of his career, the fifth son of Grandmaster Hélio Gracie became a Four-Time Brazilian Jiu-Jitsu World Champion, a Three-Time Abu Dhabi World Submission Wrestling Champion, and a Pride FC Champion.

A consumer of Brazilian açaí since childhood, Royler Gracie has included açaí in his diet and lifestyle throughout his entire life. Royler is a fan of the fruit and a connoisseur of how this Brazilian tradition can be beneficial to its consumers.

"I have been consuming açaí throughout my entire life; it has played a very important role in my lifestyle. I am very excited to partner with the company that offers the best açaí from Brazil," explains Royler, who owns several Brazilian Jiu-Jitsu academies and travels the world doing seminars about the art of Brazilian Jiu-Jitsu. "It is quite an honor for me to represent Açai Roots, I am a fan of their products. I want to help açaí become more popular among the Brazilian Jiu-Jitsu and MMA community in the United States; I want to show athletes how açaí can help their performance and support a healthy lifestyle" said Royler.

"Açai Roots continues to establish its brand within the Brazilian Jiu-Jitsu and MMA community, which is why we have aligned our brand with MMA athletes in the past, and now, with the legendary Royler Gracie," says Rodrigo Correa, Açai Roots marketing manager.

"Royler Gracie's Brazilian Jiu-Jitsu and MMA curriculum, his integrity and character, aligned with his wide-reaching fan base make Royler a superb brand ambassador for Açai Roots," said Igor Pereira, Açai Roots CEO. "Royler has been a consumer and ambassador of açaí itself all his life. Now he has partnered with the company that distributes the authentic Brazilian Açaí in the United States. We are looking forward to work with Royler on some very exciting projects", added Pereira.

Royler joins Açai Roots brand ambassador team that already counts with former Brazilian national soccer team superstar Leovegildo Lins da Gama Júnior, and other athletes.

About Açai Roots

Açai Roots™ (www.acairoots.com) is a leading supplier of Amazon-grown Brazilian açaí products. The company was founded in 2005 by three native Brazilians who, upon finding the açaí available in the United Stated disappointing, decided to bring the real deal themselves. Its founders are committed to their original objective: "bring the delicious, authentic and healthy Brazilian-style açaí to America, along with its lifestyle." Not just the berry, a lifestyle!

Açai Roots' products are made from natural wild harvested açaí berries – from the Belém region in the State of Pará, where Brazil produces its "cream of the crop" açaí (depending on the region it is harvested, the nutritional facts and taste can change). The company manufactures and distributes a full line of pure açaí berry products formulated to exact standards by native Brazilians. Açaí Roots is dedicated to supporting the sustainable harvesting of açaí berries in the Brazilian Amazon to help protect the rainforest and support local communities in Brazil.