Danisco Introduces New Ingredient Brand for Cholesterol Reduction

Danisco brings cardiovascular health to a range of food and dietary supplement products with the launch of a new brand of sterols derived from a sustainable pine source.

PinVita™ Phytosterols are a pure and effective way to keep the heart and arteries in shape by lowering the level of unfavorable LDL cholesterol in your blood by reducing cholesterol absorption.

Derived from a natural and sustainable pine source, PinVita™ is easy to formulate, and provides food manufacturers potential access to a cardiovascular health claim. Ready-to-use solutions, developed by Danisco’s application specialists, are available for a number of key applications, including dietary supplements, fats & oils, dairy and bakery products.

Well documented
Peter Wisler, Business Development Director, Danisco Health & Nutrition comments on the benefits, which are expected to capture particular interest in emerging health and nutrition markets in Asia, Eastern Europe, Russia and South America.

“It is well documented that lowering LDL cholesterol reduces the risk of cardiovascular health conditions. With PinVita™, we provide an ingredient that helps reduce that risk and, it is therefore no exaggeration to state that PinVita™ comes with ‘science at heart’.”

Universal suitability
Free and esterified formats make PinVita™ a flexible option for the food and dietary supplement industry, with limited impact on the taste, texture and appearance of the final consumer product.

“The fact that these plant sterols are suitable for allergen- and GMO-free products broadens their usability for large population groups and regional preferences,” says Wisler.

Strengthening Danisco’s cardiovascular platform

The launch of PinVita™ Phytosterols complements Danisco’s offer for cardiovascular health, which already includes ActivK™ Vitamin K2. Danisco’s Health & Nutrition strategy focuses on six platforms: Bone, Cardiovascular, Digestive, Immune, Oral Health and Weight Management.

Learn more at Vitafoods Europe 2011
Danisco will showcase the new addition to its health and nutrition portfolio on Stand 934 at Vitafoods Europe 2011 on 10-12 May in Geneva, Switzerland.