ST. LOUIS, MO (May 25, 2011) (Business Wire) –– Sensient® Colors LLC, a business unit of Sensient Technologies Corporation (NYSE:SXT) and the global leader in color for food and beverage applications, is pleased to announce the introduction of microfine natural colors, a major evolution in natural colors for applications including topical seasonings, dry mix beverages, and powdered food applications. The addition of this product line enhances Sensient’s leading natural color portfolio, marked by an extensive color spectrum, consistency, and superior product stability.
Microfine natural colors offer a unique solution to product developers working with natural color in a dry state. “We are proud of this innovative solution. Microfine natural colors technology is a landmark development which complements our leading natural color portfolio with a product that answers a clear consumer preference for color variety and premium sensory appeal in processed food, dry beverage, bakin, and confection products. It is the latest innovation from Sensient Colors’ ongoing product development efforts. This new natural color technology allows us to deliver plating characteristics, commonly found in synthetic pigments, in a natural color powder,” says Tom Tsimboukis, Marketing Director, Sensient U.S. Food Colors.
Sensient’s microfine natural colors are available in a full spectrum of custom shades to satisfy brand definition needs. To learn more about this innovative solution, Sensient will showcase microfine natural colors at IFT11 in New Orleans, June 11-14, 2011, booth 4217. For more information about our company, please visit www.sensientfoodcolors.com.
ABOUT SENSIENT COLORS LLC
Sensient Colors brings life to products, adding color and visual enjoyment to food and beverage applications worldwide. Offering unparalleled color innovation and proprietary technologies for over 100 years, Sensient Food Colors applies industry defining color expertise, enhancing brand value through premium sensory appeal and performance.
Sensient Colors LLC is a unit of Sensient Technologies Corporation, a leading global manufacturer and marketer of colors, flavors and fragrances. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, inkjet and specialty inks and colors, and other specialty chemicals. The company’s customers include major international manufacturers representing many of the world’s best-known brands.