Baltimore, MD, October 31, 2012 – Rebranding itself PureVera™, as the pure and natural choice for the ingredient resveratrol, Fluxome Inc. has unveiled a new name, logo, and marketing strategy. Fluxome’s goal is to leverage its unique product and position PureVera™ Resveratrol as the preferred resveratrol source in the industry. Resveratrol is a natural compound produced in grapes and other plants as a response against environmental stress factors. It is a potent antioxidant that scientific research has proven to have many protective benefits against several health conditions related to aging.
Today, there are between 78-80 million Baby Boomers in the United States. The Pew Research Center reported that Baby Boomers make up 26% of the U.S. population and stated that as of January 1, 2011 and every day for the next 19 years 10,000 Baby Boomers turn 65 years of age. Not only are they the largest buying group in America, but they also account for 40% of total consumer demand. According to Baby Boomer Magazine, they have a desire to “stay young, act young, think young, and feel young.”
PureVera™ Resveratrol is a 98% pure trans-resveratrol that is naturally produced by a patented, eco-friendly fermentation process. PureVera™ is contaminant-free, allergen-free and PAH-free which makes it ideal for use in a variety of innovative delivery systems without noticeably affecting taste, color or odor. There is no risk of pesticides, heavy metals, or other contaminants such as emodin which means it is safe to use in dietary supplements, nutritious foods and beverages, as well as in cosmetics It is available in both liquid and dry formulations. PureVera™ is US GRAS-affirmed and European Novel Foods approved.
Fluxome Inc. recently established commercial operations in Baltimore, Maryland adding focus on the U.S. market. Over the next several months, the company’s efforts will center around engaging customers and target audiences, establishing customer and consumer awareness, educating the market on resveratrol, and demonstrating PureVera’s™ superior differentiation from other sources. A consultative approach emphasizes building relationships, fosters collaboration, and utilizes decades of industry experience among a dedicated commercial team. The company’s strong background in science and technology also helps when partnering with customers to develop new product ideas and offer novel solutions.
Angela Tsetsis, President and CEO says, “The value we provide our customers goes far beyond being an ingredient supplier. We pride ourselves on being the experts on resveratrol in everything from the science behind it to helping our customers communicate with the consumer about the numerous benefits of including PureVera™ in their health routine.”