PureCircle Receives New Notice of Allowance for Patent Application Related to its Proprietary Natural Flavors

Chicago, IL—August 16, 2012 — PureCircle, the world’s leading producer and marketer of high purity stevia products announces it has received a Notice of Allowance from the U.S. Patent and Trademark Office for a patent application pertaining to PureCircle’s growing line of natural flavors. The notice of allowance is a milestone element for global protection of PureCircle’s intellectual property, covering the unique know-how achieved in PureCircle’s proprietary natural flavor manufacturing.  In line with PureCircle’s global business strategy, the company has further sought international protection of this valuable intellectual property.

PureCircle’s natural flavors line, first launched in June 2011, has been a major development in the company’s portfolio, as it is designed to work with PureCircle’s entire range of high purity stevia products and other natural sweeteners.  Across global markets, PureCircle Flavors are now helping to improve the taste, calorie profile, and cost of products in many of the world’s leading brands.

Beyond this patent application, PureCircle has approximately ninety additional patent applications at various stages in the patent review process submitted across global markets, which further the company’s leadership in the stevia industry.

Dr. Avetik Markosyan, Vice President, R&D and Process Development of PureCircle Limited, stated: “As an innovation driven company, we are continuously focused on providing new breakthrough ingredients to our customers. Receipt of this latest patent application notice of allowance reinforces that our extensive R&D investment is enabling us to bring unique solutions to natural, great tasting calorie reduction. ”

About PureCircle

PureCircle (www.purecircle.com) is the global leader in production and marketing of high purity stevia ingredients. PureCircle leads the industry with development of a vertically integrated, sustainable and natural supply chain. Stevia is grown for PureCircle across South America, Africa, Asia and the United States where it provides a sustainable cash crop for farming communities.  PureCircle has developed a broad portfolio of ingredient solutions and has pioneered such ingredients as Reb A, SG95, and breakthrough proprietary ingredient PureCircle Alpha, as well as PureCircle Flavors.   PureCircle also established joint venture partnerships with sugar industry leaders to innovatively combine stevia and sugar for natural sweetening solutions and locally support customers.   These global partnerships include Natural Sweet Ventures, with Imperial Sugar in the US, as well as Tereos PureCircle Solutions, with Tereos and NPSweet A/S with Nordzucker, in Europe.   As part of its industry leadership, PureCircle pioneered the trust mark Stevia PureCircle®, which educates consumers about the benefits of stevia and provides a strong base of trust for both consumers and food and beverage companies alike.  The company also founded The Global Stevia Institute, (globalsteviainstitute.com) the leading resource for accurate, science-based information on stevia led by a global advisory board of internationally recognized health professionals.  PureCircle’s global headquarters are in Kuala Lumpur, Malaysia. PureCircle shares are traded on the LSE AIM index.