Teterboro, New Jersey, June 7, 2012– “Symrise will be presenting exciting and entertaining culinary demonstrations that reflect today’s demographic shifts of Asian and Hispanic communities in the United States. Visitors to Symrise’s booth 2659 at the IFT Food Expo in Las Vegas will experience an atmosphere that combines solid information and insights in a spirit of fun,” said Emmanuel Laroche, Vice President, Marketing and Consumer Insights (MCI), Symrise North America.
He added, “Of course, our marketing and technical pros will be on hand to answer questions and discuss the Hispanic and Asian flavor innovations that we are demonstrating in our booth, reflecting our knowledge and insights into how the two fastest growing ethnic groups in North America are influencing mainstream consumers. We look forward to explaining how our newest flavor initiatives are part of Symrise’s ‘taste for life’ platform, and provide our customers with a variety of taste solutions that combine consumer insights with the taste requirements of their brands.”
Daily Happy Hour with complimentary cocktails presented by Junior Merino, Master Mixologist
From 2 to 4 PM, on Tuesday, June 26th, and Wednesday, June 27th, master mixologist Junior Merino, known as The Liquid Chef, will be designing cocktails and beverages that feature Asian and Latin American taste twists. Visitors who want to enjoy the “Happy Hour” will discover that Junior Merino has the unique ability to balance exotic ingredients with spirits, creating bold and exciting flavors and taste sensations.
“Junior Merino, the world renowned mixologist will be using ingredients that include the trendsetting Asian and Hispanic tastes that have been replicated so precisely in Symrise flavors,” said Mr. Laroche.
Symrise presents the culinary talents of Chef Quy Trinh, Junior Merino and Heidi Merino
Mr. Laroche stated that Symrise has also engaged the creative skills of Chef Quy Trinh, a chef partner at the Las Vegas location of Roy’s, one of Roy Yamaguchi’s 31 fabled and fabulous Roy’s restaurants that are situated in cities around the world. Chef Quy Trinh’s genius combines Asian and Polynesian culinary expertise with a mastery of Hawaiian spices, fruits, vegetables and herbs. He has a special gift for fusion cuisine, along with a thorough knowledge of traditional culinary excellence. Visitors to the Symrise booth on Tuesday, June 26th will sample a mouthwatering rendition of Asian Mint Pesto Chicken with ume plum vinaigrette. Also to be enjoyed is the chef’s fabulous creation of Lemongrass Poached Tiger Prawns with soy wasabi cocktail sauce. Chef Quy Trinh will top off these exquisite Asian tastes with a Vanilla and Blood Orange Layered Panacotta, enhanced with mango tarragon chutney.
Mr. Laroche went on to explain that along with his wife and business partner Heidi Merino, Junior Merino’s expertise extends to culinary talents with a focus on regional Mexican specialties. On Wednesday, from 12 Noon to 1:30 PM, Junior and Heidi will be preparing Marinated Grilled Shrimp Ceviche. This delectable gourmet recipe features some enticing regional Mexican tastes such as tomato water and mezcal. They will also be serving corn with powdered chipotle pepper and mezcal aioli, and guacamole with roasted jalapeño-infused tequila and grilled pineapple.
Understanding the mystique of Hispanic and Asian foods
Mr. Laroche stated, “Consumers have increasingly come to accept new tastes, ready to try what was once considered unusual or foreign. Opportunities to bring food and beverage creations from unfamiliar locations expand as diversity becomes the ‘norm’. We’re enthusiastic about the lively demonstrations that we are offering. They are good examples of our knowledge of what were once remote markets of great taste, known only to the seasoned traveler. These less familiar culinary creations now inspire Symrise’s breakthrough flavors with broad mainstream appeal that will help our customers in building their brand.”
New IFT 2012 microsite (ift.symrise.com) provides everything you need to know about Symrise at IFT
Mr. Laroche also announced the launch of the Symrise IFT microsite, located at ift.symrise.com. At this informative web page, show attendees can find comprehensive information about the company’s activities in Las Vegas including a schedule of events, details on the Hispanic and Asian influences, complete tasting menus of culinary and beverage creations from both our special guests and Symrise professionals, and exciting video clips. The microsite will be updated with additional information, photos and videos after the Food Expo closes.
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements. Its sales of €1.584 billion in 2011 place Symrise among the top four in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Company is represented in over 35 countries in Europe, Asia, the United States and Latin America. Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. In doing so, Symrise combines its insights into consumer trends with cutting-edge technologies, focusing on innovative trend and lifestyle products that have additional practical value for the consumer. Symrise – always inspiring more…