AVON, Conn. — Brand Action Team, an industry leader in beverage alcohol marketing, announced today the addition of a New York office to serve as headquarters for its newest division, a consumer public relations team. With this expansion of services, the agency—which currently specializes in brand development, social media, trade marketing, and digital programming—will now be able to offer a complete range of strategic solutions to its clients.
At the helm of this new initiative is Amber Gallaty, who will lead the team in the development of communications strategies and the execution of publicity efforts aimed at reaching consumer print, broadcast and online publications. Gallaty brings to Brand Action Team extensive experience in event coordination, press/trade tastings, publicity, social media marketing and in identifying non-traditional ways to obtain coverage for new and seasoned brands.
“We have earned the position as a leader in our industry by delivering significant, measurable results to our clients in the spirits, wine and beer business,” said Steve Raye, Managing Partner of Brand Action Team, “and now with the addition of Amber Gallaty to our team and the creation of this new division, we will be able to provide even more value to the brands we support.”
Brand Action Team has been building strategic programs for national and global clients in the beverage alcohol industry for nearly a decade. Headquartered in Avon, Connecticut, with a new office in New York City, “BAT” clients include major beverage brands and organizations including Heineken USA, Tanduay Rum, Wines of Chile USA and the Austrian Wine Marketing Board. They are also founding organizers of the U.S. Drinks Conference, recognized internationally as the definitive resource providing practical information to help brands looking to enter the U.S. market.