Celanese to Introduce Sweetener System

DALLAS — Brands looking to develop low- or nocalorie applications have always accepted as inevitable the  need to mask certain off-notes in hopes of hitting authentic taste profiles they desire. That dilemma is what prompted the creation of Qorus™, the sweetener system that is setting out to transform the industry by enabling brands to deliver not only great tasting reduced calorie labels but also authentic taste. The first products in the Qorus portfolio target the beverage industry as well as the flavored milk and yogurt sector of the dairy industry.

Qorus balances sweetness and flavor for a robust taste experience. Qorus allows formulators to achieve the end-products’ desired sweet taste and allow its authentic flavor to shine through, all without altering the desired nutrition profile.

Diana Peninger, vice president and general manager of Celanese food ingredients business, states, “Qorus offers perfect harmony in formulation, taste and experience.”

Qorus is versatile and robust and can function in a large variety of formulating and processing conditions. This freedom to invent without limitations sets Qorus apart from other sweeteners.

“We know our partners expect more from a sweetener, so we are excited to see the applications they bring to life. We are confident they will be impressed by how completely Qorus allows developers to hit desired taste targets; but more than that, we know they will be impressed by the way Qorus allows consumers to taste their brands, not our sweetener. In other words, we are bringing authentic taste to our partners and helping them see the real possibilities of our sweetener,” states Peninger.

Qorus will be introduced at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo July 13-16 in Chicago. Visit Booth #4342 to experience, for yourself, sweetness made simple.

About Celanese Food Ingredients Business (Nutrinova) Nutrinova, the food ingredients business of Celanese, is the inventor of acesulfame potassium and a leading manufacturer of potassium sorbates and sorbic acid. Nutrinova has over 50 years of experience in production and application of high quality ingredients. Nutrinova is committed to being the most innovative solution provider for all sweetening and preservation needs.

About Celanese

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,600 employees worldwide and had 2012 net sales of $6.4 billion.