EDISON, N.J. — MetaBrand LLC, offering natural, organic and nutritional food and beverage entrepreneurs turnkey “R&D to retail” services, announced Monday it is now a certified B Corporation, committed to sustainable business practices.
Based in Edison, N.J., MetaBrand offers start-up and early-stage natural and organic food, beverage and supplement brands services including product formulation and development, manufacturing, distribution, and sales, marketing and promotional strategies.
The company joins 1,096 other B Corp.’s, or Benefit Corporations, representing 121 industries in 34 countries, that are now meeting rigorous standards of social and environmental performance and legally amending their articles of incorporation to require managers to consider the interests of employees the community, and the environment – instead of solely the interests of shareholders while overseeing day-to-day operations.
MetaBrand was founded in 2012 by Eric Schnell, co-founder of The Healthy Beverage Company, maker of organic and Fair Trade Certified Steaz Iced Teaz, Steaz Sparkling Green Teas and Steaz Energy drinks and shots.
Schnell follows a “quadruple bottom-line” business philosophy that adds “purpose” to the three pillars of sustainability: people, planet, profit.
“At MetaBrand, we strive to uphold the four quadruple bottom-line principles and use them as guide posts in effecting business and positive co-creation on all levels – internally and with our customers and partners, and across our supply chain” said Schnell.
What’s B Corp?
B (Benefit) Corp certification is administered by Wayne, Pa.-based B Lab, a nonprofit certifying companies similar to the way Fair Trade USA certifies Fair Trade coffee or the U.S. Green Building Council certifies LEED buildings, except the entire business must be certified not just a particular product.
As a B Corp, the company must regularly earn and maintain a minimum score on B Lab’s B Impact Assessment – a comprehensive set of standards that measures their impact on all their stakeholders, including workers, suppliers, community and the environment.
B Lab drives change through several initiatives, including:
- building a community of Certified B Corps to make it easier to tell the difference between “good companies” and good marketing
- passing legislation to accelerate growth of social entrepreneurship and impact investing (more than 20 states have already passed B Corp legislation)
- developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact
- providing free tools for businesses to measure, compare and improve social and environmental performance (more than 15,000 businesses use B Lab’s free B Impact Assessment)
To earn B Corp certification, MetaBrand completed an Impact Assessment, which measured the company’s actions against environmental and social standards.
B Corp has yet to post MetaBrand’s Impact Report, including its overall B score, but a B Corp representative told Sustainable Food News on Monday that MetaBrand’s report details would be sent over by Tuesday morning.