Avure Technologies Launch Upgradable Line of HPP Machines

Erlanger, Kentucky (September 9, 2015) – Avure Technologies has developed a new upgradeable design for their high pressure processing (HPP) machines. The new machines enable a producer to buy the machine that best suits their current needs, but as their company grows and their volume expands, the machine can be upgraded to keep up with increased demand.


“High pressure processing food is still in the early stages but it’s growing quickly as consumers seek out the clean labels HPP provides, said Jeff Williams, CEO of Avure Technologies. “The problem we saw was that many producers were starting out small but quickly found that demand for their product necessitates ramping up volume. Our new machines will enable them to buy the size machine they need today but doesn’t limit them as their business increases. The equipment can expand as their company grows.”

Dubbed the AV-X series, the upgradable machines have a flexible design with a smaller footprint to suit individual production needs. The new design also reduces energy consumption by as much as 50 %, resulting in lower energy bills for the customer.

“Newly-designed intensifiers, easier to maintain parts and large-diameter vessels built to accommodate larger, bulky or odd shaped packages are all part of the design,” Williams said. “With the money customers can save on the lower operating costs of these new models, the expense of upgrading to the next level when they’re ready is essentially paid for with their cost-savings.”

The machines are also designed to provide easier load outs for the producer as well as lower operating costs.

“This is the biggest development in HPP since Avure created the first commercial high pressure processing system more than 60 years ago,” said Lisa Pitzer, Marketing Director at Avure. “We’ll be at Process Expo in Chicago in September, ready to show everyone how these new Avure machines can help deliver HPP in the most efficient, cost-effective way possible.”