Virginia Dare Releases Banana Water Concepts

For Release June 11, 2015 – Coconut water, a celebrity endorsed hydration beverage has experienced phenomenal popularity and sales growth in the U.S. Coconut water is naturally rich in potassium and other electrolytes which are its greatest product benefits to rehydration. When consumers are asked about good sources of potassium, (the essential electrolyte in hydration beverages) banana frequently comes to mind. Banana Water – The consumer connection is there! Banana water can be made anywhere with readily available banana concentrates. Banana is a widely appealing and popular taste.

Distribution: Retail, Convenience Stores, Food Service

Virginia Dare Capabilities Summary: Custom Flavor Development, Consumer Research

Virginia Dare offers Banana Water Concepts in Two Dimensions

Set I: Clear, thirst quenching; made with clarified banana juice concentrate

  • Banana Cream
  • Pineapple Banana
  • Raspberry Banana
  • Strawberry Banana
  • Chocolate Banana

Set II: Juicy; made with banana puree and pear juice; naturally cloudy

  • Banana Cream
  • Pineapple Banana
  • Raspberry Banana
  • Strawberry Banana