Frutarom Launches NutraT Instant Drink Powders

Frutarom Health BU., announces NutraT, the next-generation instant drink powder with all the benefits of a healthy Mediterranean diet. The all-natural antioxidants line will be launched at Vitafoods Europe, Geneva.

Extracting the best innovation from the Mediterranean diet is the expertise of Nutrafur S.A. now a member of the Frutarom family. Nutrafur S.A., Alcantarilla, Murcia, Spain, developed NutraT, a line of ready-to-use soluble powder formulas that dissolve easily in water, soft drinks and dairy products. Once the powders dissolve, the beverage stays clear, without turbidity, and deliver fresh flavor.

“The NutraT line offers water and soft drink manufacturers the ability to fortify their products with exceptional natural extracts that typically are not water-soluble,” explains Maria Dolores Garcia, product manager for Frutarom Health. “This opens new opportunities to develop products with new flavors that include ingredients delivering the essence of a healthy Mediterranean diet.”

OliveT – This formulation contains all the beneficial compounds from the olive, and provide more than 25% olive polyphenol content. Just 5 g/250 ml liquid provides 43-45 mg of olive polyphenols. Recent studies demonstrated that these olive extracts can help regulate blood pressure and support blood circulation.

CynaxT – An exotic formulation that brings the health benefits of artichokes, with a 5% polyphenol content. Recent studies demonstrated that artichokes can help regulate serum cholesterol levels, thanks to the plant’s choleretic and diuretic properties. A single 5 g/250 ml liquid shot of CynaxT mixed with water or another beverage provides 25 mg of polyphenols and supports renal water elimination and healthy blood circulation.

RosT – The high-phenolic compound content, combined via Nutrafur’s unique production method, guarantees RosT’s significant antioxidant capacity and preserves its pleasant taste. Products fortified with RosT allow beverage producers to position their product as a “beauty from within” drink or as a “better sleep” aid. RosT’s 5 g/250 ml provide 50 mg polyphenols.

CitroT –A soluble extract with high bioflavonoid content. Citrus bioflavonoids are known to provide a protective effect on the cardiovascular system. A concentration of 5 g/250 ml liquid provides 340 mg of citrus bioflavonoids.

All four mixes are produced using sustainable sources, are heat stable at up to 70°C, and both Kosher and Halal certified.

“We work with our clients step by step to maximize the active ingredients potential in each product application, customizing the formulation to their unique requirements,” notes Garcia. “All NutraT nutrients enable clean-label claims and, because of Frutarom’s expertise in health and flavor applications, we can tackle technological problems and provide nutritional and freshness solutions using ingredients derived from pure, sustainable extracts.”

The complete Frutarom Health NutraT Mediterranean line is compatible with other health, research-supported ingredients such as its Neuravena® or Portusana®.

NutraT can be incorporated into a food or beverage matrix, such as water, fruit juice, yoghurt, kefir or milk, or as a final product in powder sticks, sachets or inside of a powder-dispensing bottle cap for preparing enhanced beverages immediately before use.

Visit us at Vitafoods Europe, Geneva, May 10-12 2016. Booth #K10

About Frutarom

Frutarom is a leading flavor and fine ingredients house ranked among the top 10 companies in the global market. Fulfilling its commitment to become the preferred partner for taste-driven, healthy success, Frutarom provides advanced solutions for the food & beverage, nutraceutical, pharmaceutical and cosmetic industries.

For further information, please contact:

Company contact

Frutarom BU Health

Maria Dolores Garcia

Product Manager, Frutarom Health

Phone: +34 968 892 855



Twitter: @FrutaromHealth