The Flow: iPhone ‘beverage,’ BAWLS’ Blitz

FINANCIALS
Bebida Beverage Company announced that the company has entered into discussions regarding a potential partnership affiliation for increased spring water source and bottling capacity. Additionally, the company formally announced that the company is now listed under the new trading symbol BBDA. Danisco signed a long term cooperation agreement with UK-based Coressence Limited to gain exclusive rights for certain apple-based ingredients, to be marketed under the brand name Evesse, that contain polyphenols. In addition to antioxidant activity, this fruit extract promotes benefits relating particularly to cardiovascular health, but potentially also to other health areas. United Natural Foods, Inc. announced plans to relocate its corporate headquarters in May 2009 from Dayville, Connecticut to Providence, Rhode Island. UNFI will combine executive and administrative offices by relocating approximately 150 employees to the American Locomotive Works development on Valley Street. UNFI will continue to maintain its presence in Dayville, where its distribution facility will remain its third largest facility on the East Coast and the sixth largest in the United States.

LAW AND POLICY
A non-profit called the Environmental Working Group filed suit
against Wal-Mart after the retailer’s “Sam’s Choice” bottled water
exceeded California toxicity guidelines. The International Bottled
Water Association pre-empted preempted the report’s release and
declaring the group’s tactics “alarmist,” and the Competitive
Enterprise Institute followed up this week with an online petition at enjoybottledwater.org.

PEOPLE
The Board of Directors of The Coca-Cola
Company elected Maria Elena Lagomasino as a Director of the Company.
Ms. Lagomasino is chief executive officer of GenSpring Family Offices,
one of the nation’s premier wealth management firms. As part of her
election, Ms. Lagomasino will serve on the Company’s Committee on
Directors and Corporate Governance and Compensation Committee. She
previously served as a Director of the Company from 2003 to 2006. The
board also elected Clyde Tuggle as a senior vice president of the
Company. Mr. Tuggle leads the Company’s productivity efforts and
oversees the Company’s Public Affairs and Communications and Strategic
Security and Aviation functions. Prior to this newly created role, Mr.
Tuggle served as president of the Russia, Ukraine and Belarus Business
Unit. One Natural Experience (O.N.E.) announced two
new appointments in their Los Angeles-based corporate offices during
Expo East in Boston this week. Ike Gill joins the company as Chief
Operating Officer / Chief Financial Officer. Mr. Gill was previously
the COO at Penta Water. John Moffitt joins O.N.E. as Vice President of
Sales. Before joining O.N.E., Mr. Moffitt was Senior Vice President DSD
Sales & Operations at Naked Juice. Sensient Technologies Corporation
announced that Robert J. Edmonds, President and Chief Operating
Officer, has been elected to the Board of Directors. Mr. Edmonds joined
Sensient in 2005 as General Manager of Sensient Food Colors — North
America. He was elected President and Chief Operating Officer of
Sensient Technologies Corporation in August 2007.

MISCELLANEOUS
The
DiSTI Corporation announced the availability of dBeer for the iPhone
and iPod Touch. The dBeer application fills the screen with a synthetic
beverage complete with rising bubbles and a foamy head that oscillates
when the device shakes. To enjoy, simply tap the screen to fill, pour,
and repeat. Users can choose from a selection of glass logos and
beverage choices including light beer, dark beer, and an extreme green
soda. Information on how to download dBeer can be found on DiSTI’s
website www.disti.com or by visiting the App Store on iTunes. dBeer on
iPod Touch dBeer on iPod Touch. BusinessWeek ran a piece highlighting Coca-Cola‘s centralized system for producing point of sale materials. 

NEW SKUs
Inko’s LLC announced the availability of three, 64-ounce multi-serve versions in three of White Peach, Blueberry and Unsweetened Mint. DC Morgan (Custom
Label Bottled Water) Company is now making their signature “Change
Water” available for distributors and retailers. The 16.9 ounce bottle
displays the “Change We Can Believe In” quote. AQUAMANTRA, unveiled a new SKU, “I AM GRATEFUL.”

DISTRIBUTION
Skinny Nutritional Corp. announced the company has entered an agreement with Briars USA, a non-alcoholic subsidiary for Anheuser Busch distributor High Grade Beverage
(New Brunswick, N.J.). Briars covers the central and northwest New
Jersey region including Middlesex, Morris, Sussex, Union, Summerset,
Warren, Passaic and Hunterdon counties. The Coca-Cola Co.
and Sun Capital Partners Inc. signeda deal that puts Coca-Cola drinks
in 1,750 restaurants in 28 states. Sun Capital owns several restaurant
chains including Boston Market, Bruegger’s Bagels and Friendly Ice
Cream Corp. Beverage Innovations, Inc.announced the
availability Venga functional infusions in Chicago. The company signed
several distribution agreements to make Venga available to
consumers through Chicagoland Beverages and Kehe Foods. Venga will be
available at gourmet and specialty food retailers as well as 80 select
Jewel Food Company stores. After using Pepsi products for 10 years, Jacksonville-based Firehouse Restaurant Group Inc. signed a multi-year beverage contract with the Coca-Cola Co.,
and will use Coca-Cola’s cherry syrup for a cherry limeade that is
available only in Northeast Florida. The conversion to Coca-Cola
products at all 340 Firehouse locations was expected to be complete by
Oct. 10. The bottled beverages are expected to be available by late
November. CirTran Corporation signed an international distribution agreement for Playboy energy drinks,
giving rights in Mexico to Factor Tequila SA de CV. The agreement gives
Factor Tequila exclusive rights to distribute Playboy Energy Drink in
Mexico. The agreement includes a sales quota schedule totaling $480
million over the agreement’s 10-year period. Celsius Holdings, Inc. announced Celsius is now available in over 264 Walgreens stores in New England. Medivisor, Inc. entered into an agreement with Stack-It Distributors, Inc. for the distribution of Maximum Energy Shot. Stack-It Distributors Inc. is to provide minimum orders of $500,000 for an annually renewable contract.

PROMOTIONS/APPEARANCES
BAWLS teamed up with ComicsPRO
as the official energy drink of the 24-Hour Comics Day. More than
12,000 comic artists worldwide gathered on October 18 at 50 different
host cities to produce a complete 24-page comic book in one day. BAWLS Guarana will drop in on the
2008 Paintball Sports Promotions (PSP) World Cup at Disney’s Wide World
of Sports complex in Orlando. The best in paintball will rally at the
Wide World of Sports from October 22-26 for four days of non-stop
competition to capture the 2008 PSP Championship Title. BAWLS
Guarana announced the launch of the all-new www.BAWLS.com. New
BAWLS.com features now available to visitors include the following: –
“Fun Stuff,” regularly-updated Press Room, complete with company news
archive, product image gallery, “Know the Facts,” as well as guidelines
for responsible caffeine consumption. United Natural Foods, Inc.
management including Michael Funk, Chair of the Board, Steven Spinner,
President and Chief Executive Officer, and Mark Shamber, Chief
Financial Officer, presented October 15, 2008 at the Canaccord Adams
Healthy Living Conference in Boston. TeaZazz Sparkling
Tea will be included in the official gift bag for the Andrew Christian
Fashion Show during the 2008 Fall LA Fashion Week on October 18th.   From October 25 – 26 Ocean Spray
will create a free-standing cranberry bog exhibit right in front of
Gillette Stadium in Patriot Place Plaza. Patriots wide receiver Wes
Welker will be inducted as an honorary Ocean Spray grower on October 23
during the unveiling of the cranberry bog. Justin and Henry, the
growers featured in Ocean Spray’s ad campaign, will also make
appearances on Sunday, October 26th. The Celsius 911
Fitness Challenge has partnered with The Vitamin Shoppe to promote
fitness, physical performance, health and quality of life of 911 First
Responders. The team with the greatest averaged weight-loss improvement
in each region will receive a $5000 prize and a trip to Las Vegas.
There will be five regions competing: West Coast, Central, Northeast,
Southeast and Canada.   Yates Racing announced that ALL SPORT,
Inc. will sponsor the No. 28 entry with driver Travis Kvapil for a
total of three races. The sponsorship will debut at Martinsville
Speedway on October 19th.