The Flow: Jones’ cuts, Coke’s Telenovela

Dr Pepper Snapple Group Inc. joined the S&P 500 Index after the close of trading on Friday, October 3. The company replaced confectionary products maker Wm. Wrigley Jr. Co. • Apple Rush announced it has launched a new division within Garden Distributing, Inc. This new entity, New Edge, will focus on developing an inroad to a spectrum of new potential customers: Grocery, Gas Station chains, Convenience Chain stores, Natural & Specialty Foods and Gyms & Health Clubs. • Idaho-based Eagle Ventures International Inc. said that it has filed for protection from creditors under Chapter 11 of the federal bankruptcy code and plans to file a reorganization plan later this year. The company sells a bottled-water product and voice-over-Internet services. • Coca-Cola has said that it is looking at downsizing its IT department by the end of 2008. • Jones Soda Co. reduced its workforce by 38 percent, and now has 68 employees. The company projects that the reduction in workforce will save an estimated $2.6 million in expenses on an annualized basis.

The U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) has cited Pepsi-Cola and National Brand Beverage Ltd. of Pennsauken, N.Y., with $195,000 in proposed penalties for alleged workplace safety and health violations. • PepsiCo announced that it has made significant progress toward its long-term environmental sustainability goals, which include reducing water consumption by 20 percent, electricity consumption by 20 percent and fuel consumption by 25 percent per unit of production by 2015 compared to 2006.

Pepsi Bottling Group
Inc. named Chief Executive Eric J. Foss to the additional title of chairman of the board, effective immediately. Non-executive board chairman Barry Beracha will resume his post as a board director. • NACS announced the election of four retail members to serve on its Board of Directors. They are: Brad Call, executive of marketing, Maverik Inc. (North Salt Lake, UT), Karim Dhukani, president and CEO,W&J Investments Inc. (Spring, TX), Fran Duskiewicz, senior executive vice president, Nice N Easy Grocery Shoppes Inc. (Canastota, NY), and Warren Wilmot, CEO, 7-Eleven Stores Pty. Ltd. (Mt. Waverly, Victoria, Australia)

An AlterNet editorial took aim at Fiji’s largest bottled water exporter in a piece entitled “The True Price of Fiji Water.” • Tim Wheeler at the Baltimore Sun posted a piece examining the various press releases he recieved about “green” business endeavors. • The Ig Nobel prize for chemistry went to American researchers who discovered that Coca-Cola is an effective spermicide, and also to a competing team of Taiwan researchers who discovered that it is not.

Embodi becomes available nationwide in the natural and specialty grocery channels this month as the brand expands its distribution to Mrs. Green’s Natural Market, Fairway Market, and Westerly Natural Market amongst many other natural and specialty grocery stores. • The NHL’s Buffalo Sabres inked a new five-year partnership with The Coca-Cola Co. to become the exclusive soft drink provider at HSBC Arena in Buffalo. Financial terms of the deal were not disclosed. • G & J Pepsi-Cola Bottlers, Inc. recently announced they would be changing bottling territories. The restructure includes consolidating its Ripley, Hamilton, Portsmouth, and Athens franchises into one division, to be known as the G & J Central Division. • Vermont Pure Holdings, Ltd. announced that it selected Farrell Distributing Corporation of South Burlington as the exclusive distributor of Vermont Pure Natural Spring Water in retail-size bottles throughout the state of Vermont. • Apple Rush announced that its Garden Distributing, Inc. division has been appointed to distribute ZizZazZ powdered energy drink for the Chicago area. • Skinny Nutritional Corp. announced the company has signed a beverage distribution agreement with SPIKE LLC., which will cover the entire state of Arizona. • bot beverages announced its newest retail partner, Fairway Market, with locations throughout greater New York.

The fourth installment of the Coca-Cola Telenovela Club program is
scheduled to run from the beginning of September to late October
through Mis Premios Coca-Cola and local promotions in major Hispanic
markets. • Crystal Light announced a partnership with Susan G. Komen for the Cure to promote breast cancer awareness. • Double D Beverage is rebranding all of the Buzz Energy drinks to Beaver Buzz. • OUTKAST rapper BIG BOI will front a new Coca-Cola advertising campaign for the drinks firm’s Full Throttle Fury Energy Drink. • XYIENCE and UFC pro fighter Wanderlei Silva signed a one-year endorsement contract effective September 12, 2008. • Jones Soda Co. unveiled this year’s special-eddition halloween collection, which includes include Candy Corn, Lemon Drop Dead, Spookiwi and Buried Pomegranate. • HydroPoint and the Coca-Cola Company will co-host the next webcast in HydroPoint’s Sustainability 2.0 Educational Series. The webcast, “Guidelines for Achieving Smart Water Management,” will air on Friday, October 10, 2008 at 2 pm ET, and outline strategies that bring immediate ROI while delivering on water conservation goals. • Bebida Beverage Company announced it has signed a sponsorship agreement with professional athlete and MMA fighter Dan ‘The Outlaw’ Hardy for the company’s new product Piranha Spring Water. • Innovative Beverage Group Holdings, Inc. announced that drank is now available for sale online at • TeaZazz Sparkling Tea is sponsoring the TOMS National Vagabond Tour which will be traveling to high school and college campuses nationwide starting October 2008. • Evian Natural Spring Water released the newest addition to its designer collection. Evian once again partnered with French designer Jean Paul Gaultier to produce two creations for 2009. • Reed’s, Inc.announced that Chris Reed, the Company’s Founder and Chief Executive Officer, will present at the Canaccord Adams Healthy Living Conference to be held on October 15 in Boston. • Volt soft drinks join Guitar Hero,, MTV Rock the Vote and several other brands to sponsor the Ultimate College Bowl, a voter registration drive put together by • Pepsi-Cola North America named Buffalo Rock of Columbus, Georgia its Donald M. Kendall Bottler of the Year for 2007.