Dr Pepper Snapple Group, Inc. announced that it has determined 2009 brand assignments for its three principal advertising agencies of record. Deutsch L.A., which won creative duties earlier this year for regular Dr Pepper and Snapple, will begin work on Diet Dr Pepper line in the new year. Y&R/San Francisco will be responsible for “Core Four” business with a focus on the 7UP, Sunkist Soda and A&W brands in 2009. Laird & Partners will continue on the Mott’s trademark brands. •• British confectionery maker Cadbury Plc agreed to sell its Australian beverage business to Asahi Breweries for $811 million, completing its exit from soft drinks. •• Premier Beverage Co. LLC, a subsidiary of New York-based Charmer Sunbelt Group obtained the second portion of a $37.4 million construction mortgage for building a 550,000-square-foot warehouse near Madison Avenue and Interstate 4 in east Tampa.
LAW AND POLICY
U.K. company Coke Cola href=”http://www.lawdit.co.uk/reading_room/room/view_article.asp?name=../articles/7015-Coke-Cola.htm”>infringed on Coca-Cola‘s intellectual property when it registering itself as a limited company. •• Mendocino County (California) officials may ban the use of county funds to pay for bottled water, an effort that would trim $40,000 in spending. •• Despite the removal of full-calorie sodas, diet soda isn’t selling well in many Omaha-area schools. •• Oregonians will begin paying nickel
deposits on bottled water starting with the new year.
Function Drinks announced the launch of their “New Year’s Detox Kit” to be offered exclusively in Whole Foods Markets nationwide starting December 30th. The seasonal 4-pack will include two flavors of Function: Urban Detox.
J. Peter “Pete” Moore, who spent many years in Central Oregon as president of Pepsi-Cola Bottling Co. of Bend, died Tuesday after a two-year battle with leukemia. He was 67.
Knowledge`Wharton interviewed Coca-Cola Enterprises chairman and CEO John Brock about Coke’s philosophy on selling soda in schools, helping the environment and recruiting teens to become devoted customers.
Hall of Fame Beverages, Inc announced that the Company has received and delivered its first order of Atomic Dogg Energy Drink to the United States Coast Guard. •• Innovative Beverage Group Holdings, Inc. announced that it has signed a deal with Layfield Distribution to distribute drank in the mid-Tennessee area. Layfield Distribution will distribute drank throughout 34 counties encompassing the cities of Nashville, Murfreesboro, Franklin, Columbia, and Clarksville.
In a new research report, the Ethical Corporation Institute analyses water strategies of big firms who are leading the way in water management. These include firms such Rio Tinto, SAB Miller, Coca-Cola, Intel, Johnson & Johnson, IKEA, and Molson Coors. Ethical Corporation Institute’s report shows big companies are taking water security seriously. •• The Coca-Cola Company‘s iconic red billboard in New York City’s Times Square is going “green” in time for New York’s famous New Year’s celebration. Coca-Cola is leading a unanimous eco-friendly shift to wind power among 30 billboards that tower over the world’s most recognizable intersection. •• Pepsi will roll out an ad campaign this week with eight billboards in Times Square, as well as a TV spot that uses Pepsi’s redesigned logo to spell out upbeat words. •• Soccer star David Beckham has ended his decade long deal with Pepsi.