The Flow: Bottler merger, personnel parade

The Ardea Beverage Company selected advertising agency Hunt Adkins to work on reintroducing Nutrisoda, handling tasks like strategy development, brand identity and package design. The brand had previously been handled by Greer & Associates. •• The Pepsi Bottling Group, Inc. announced that it has completed its acquisition of Lane Affiliated Companies, Inc. Lane Affiliated Companies is the eighth largest Pepsi bottler in the United States. It serves portions of Colorado, Arizona and New Mexico. Financial terms of the transaction were not disclosed.

Canadian environmental groups filed a misleading advertising complaint against Nestle disputing claims in an ad that said its bottled water has numerous ecological benefits. •• Missouri’s Drury University plans to ban bottled water.

ZDNet writer James Farrar questioned whether micro-messaging network Twitter saved PepsiCo from fallout over a suicide-themed marketing campaign. •• ConocoPhillips rolled out a new merchandising program that puts more energy shot SKUs on sales counter, presented in a more cohesive way.

Skinny Nutritional Corp. announced that Ronald D. Wilson, former Philadelphia Coca-Cola Bottling Company President and Chief Operating Officer, has been named President and Chief Executive Officer of Skinny Nutritional Corp. Wilson brings over 38 years in the beverage industry. Wilson entered the soft drink industry in 1969 as route salesman for Pepsi-Cola, and worked his way up to branch manager. He joined the Coca-Cola family in 1977 as a financial analyst with Coca-Cola Bottling Company of New York. Over the years, Mr. Wilson held various positions within Coca-Cola Bottling Company, rising from division manager to Vice President/General Manager of the New Jersey division. •• NutraGenesis announced that Craig MacIntyre has recently been hired as National Sales Manager and Director of New Business Development. Mr. MacIntyre comes to NutraGenesis with 12 years of experience in the educational publishing business. He was previously CEO of both Oak Meadow Inc, and Patron Services. •• PepsiCo announced the appointment of Jill Beraud to the newly created position of chief marketing officer, reporting to Indra Nooyi, PepsiCo chairman and chief executive officer. Beraud comes to PepsiCo after spending the past 13 years at Limited Brands, where she was most recently chief marketing officer of Victoria’s Secret. •• Symrise Flavor & Nutrition, North America,announced Dr. Matthias Guentert as President, Symrise Flavor & Nutrition Division, North America. Dr. Guentert has been with Symrise for the past 22 years. The company also named Dr. Claus Oliver Schmidt as New Senior Vice President, Global Quality Control & Regulatory and Innovation Management. Dr. Schmidt transfers to the United States from Germany where he previously held and now retains his position at the helm of Innovation Management. Scott Mortensen joined Symrise as Senior Vice President, Beverages Unit Bringing an extensive background in the beverage industry from past senior management positions at IFF and Givaudan Flavors. •• Albemarle Corporation, recently announced that Darian K. Rich has been named Vice President, Human Resources, effective immediately. Mr. Rich joins Albemarle after twelve years with Coca-Cola where he held several positions in the U.S. and Asia in both line management and corporate operations. Most recently, Mr. Rich served as vice president of Coca-Cola’s International Human Resource Services. •• Rockstar hired Mark Lynch, formerly of Dr Pepper Snapple Group, to run national sales. Lynch, most recently has served as senior vice president and general manager of West Business Unit of DPSG. •• Sensient Technologies Corporation announced that Richard F. Hobbs, Vice President and Chief Financial Officer, and John L. Hammond, Vice President, Secretary and General Counsel have been promoted to Senior Vice Presidents of the Company. Richard Hobbs joined Sensient Technologies in 1973 as Assistant Tax Manager. During his career with the company, he has held a number of senior management positions, including Treasurer, Vice President and Corporate Controller, and Vice President and Chief Administrative Officer. John Hammond joined Sensient Technologies in January 1998 as Vice President, Secretary and General Counsel. He has an LL.M. from the New York University School of Law and a J.D. from the University of Maine Law School. He holds a BA in history from Yale University.

Q Tonic announced that it is releasing a 750ml champagne bottle of its tonic water.

Q Tonic announced that Burke Distributing, will be distributing Q Tonic in the greater-Boston area. •• Campbell Soup Co. will put its V8 juices in about 15,000 vending machines across the United States as part of a deal with Coca-Cola, Campbell’s announced this week. •• Function Drinks added Northern California retailers, Raley’s and Lucky’s markets, to their portfolio of retailers throughout the country. The Southern California based brand’s launch into both retailers is currently under way. •• Attitude Drinks signed up F&M Merchant Group LLC of Lewisville, Tex., to carry its Vis Viva healthy-energy line.

TeaZazz Sparkling Tea will be sponsoring the Comedy Meltdown: One Year Anniversary Show on December 6th in Hollywood, CA. For more information, you can visit the website at •• In conjunction with Polar Beverages, Celsius is sponsoring”Drop While You Shop” -a contest at Downtown Crossing in Boston on Saturday, December 13thfrom 11:00 am to 5:00 pm. Celsius is asking participants to “drop” calories as they shop and “drop” an unwrapped toy for a holiday toy drive at the Celsius booth in front of Macy’s in Downtown Crossing. •• PepsiCo launched some new print ads for a Pepsi Max campaign focusing on the diet drink’s one calorie by showing a cartoon personification of a calorie committing suicide. •• Red Bull has created an island in Sony’s virtual online world called “Home.” •• Cocio recently rebuilt its website,, to include more information about the brand and downloadable content such as computer walpapers and Cocio smileys. •• PepsiCo‘s Chicago office announced that its downtown corporate plaza has received the prestigious Leadership in Energy and Environmental Design (LEED) Silver Certification from the U.S. Green Building Council (USGBC). The office earned recognition for reducing energy use by 10 percent in less than a year, cutting water to 37 percent below Energy Policy Act performance standards, and eliminating almost 226 metric tons of greenhouse gas emissions through energy saving programs. •• Bebida Beverage Company announced that BMX Pro Riders Chad DeGroot and Mark Mulville are now riding for Piranha Spring Water. •• Baptist Press named Coca-Cola as one of the top-10 family advertisers based on the television programming that the beverage company chose to associate their brand with. •• First Juice received a 2008 PTPA Media Award (Parent Tested, Parent Approved) and was recognized in the PTPA Green Category as well.