The Flow: Cocaine scholarship, Coke defends Olympics

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Hansen Natural Corporation announced that its Board of Directors authorized a share repurchase program for the repurchase of up to $200 million of the Company’s outstanding common stock.

Thomas G. Mattia, Coca-Cola Co.’s senior vice president and director of worldwide public affairs and communications, defended his company’s involvement with the Olympics in China by penning an opinion piece for the Atlanta Journal Constitution. Click here to read it. • Red Bull won a suit against Carl Gamel of Kentucky, who purchased Red bull now owns the domain where Gamel had promoted A.C.T. Energy.

American Enterprise Development Corporation and HAVOC Distribution, Inc. announced that it will begin distributing Red Bird Energy Drink, a Collegiate Licensed Energy Drink product for the University of Louisville.

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Kid Fuel 4-Packs are now available on the juice aisle at Albertsons and Bristol Farms throughout Southern California and Nevada with additional leading retailers introducing the brand in the coming weeks and months. • Purple Beverage Company, Inc. announced that Northeast Beverage Company agreed to distribute Purple throughout Northern Connecticut and Rhode Island. • Hall of Fame Beverages announced a distribution agreement with BevCo. Distributors, Inc., based in Elkin, Pennsylvania, which services over 2,000 accounts located in the 5 Boroughs in New York City, Long Island, NY, Philadelphia, PA, Montgomery County, PA and exports to the Caribbean. • WheyUP signined a deal with Vitamin World, which owns and operates more than 450 retail stores throughout the United States. • Calistoga Beverage Company, a subsidiary of Nestlé Waters North America, will distribute the Japanese green tea Lyemon Cha in San Francisco.
Steve Reinemund, former chairman and chief executive of food and beverage giant PepsiCo, has been named the new dean of Wake Forest University’s Babcock Graduate School of Management and the Calloway School of Business and Accountancy. • Dr Pepper Snapple Group hired former Pepsico director of investor relations Aly Noormohamed as senior vice president of investor relations. • Coca-Cola hired Cadbury vice president of product development Smita Patel as group director of innovation of non-carbonated beverages. • Bossa Nova, creator of the Original Açai juice, announced the addition of Larry Wu and Joseph Sain to its executive team as Chief Operating Officer and Senior Vice President of Sales, respectively.  The new team members will report to Alton Johnson, Bossa Nova Founder and CEO

Redux Beverages, makers of Cocaine energy drink, announced a special college tuition program that will be hosted on the Cocaine social website College students who register at the site between now and June 2008 will be eligible for one of 10 $1,000 prizes to be applied to their college tuition. • Nui Water teamed up with HOPSports to bring 21st century learning to America’s youth through Nui’s “Are You Nutrition Wise?” video messages are now incorporated into the HOPSports Training System. • The Environmental Protection Agency honored PepsiCo with the 2008 Energy Star Partner of the Year Award for its commitment to reduce greenhouse gas emissions through energy efficiencies, and also honored Pepsico with Sustained Excellence recognition, which is reserved for businesses that have shown a high level of commitment to improving energy efficiency over several years. • Coca-Cola North America’s Full Throttle energy drink succeeded POWERade as the title sponsor of NHRA’s premier professional drag racing series. • 7UP noted the appearance of unidentified flying objects over Phoenix and Orlando, and will deliver cases of 7UP to landing sites for hungry, human-eating aliens. Any leftover 7UP may be consumed by un-eaten humans.