The Flow: Pepsi’s purchase, Cola War turf

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PepsiCo announced the acquisition of V Water, a leading vitamin water brand in the UK. The brand was launched in 2005, and now has a range of six flavors. • Celsius Holdings, Inc. reported revenue of $533,000 for the three months ending March 31, 2008 versus $241,000 for the same period in the previous year, an increase of 121 percent. • John Brock, the president and chief executive of Coca-Cola Enterprises Inc., bought 20,000 shares of common stock at a cost of $33.57 and $22.58 apiece, according to a Securities and Exchange Commission filing Friday. Purple Beverage Company Inc. announced that Standard & Poor’s commenced Factual Stock Report coverage on the company.


Purple Beverage Company, Inc. announced that former Red Bull North America National Accounts Manager, Lou Aceto, agreed to join Purple as National Accounts Manager. • Claude B. Nielsen, chairman and CEO of Coca-Cola Bottling Co. United Inc., has been appointed to a four-year term as a director on the American Beverage Association board.


Lifestyle Beverages signed deals with Great State Beverages and Premium Beverages to distribute TrimWater in New Hampshire and the Boston area, respectively. • Hall of Fame Beverages, Inc. announced that Apple Rush‘s Chicago based Garden Beverage distribution division has added Hall of Fame Beverages’ energy drink, Atomic Dogg, to their product line. • WheyUP, the Original Protein Drink with Energy, signed a deal with Vitamin World to be sold in some of its 450 stores across the U.S., and also signed a deal with the Bashas’ Supermarkets chain in Arizona to be sold in select stores in May. • Rudy Nutrition Inc. announced a distribution agreement with Collins Brothers Inc. • Tokyo-based consumer products company Yakult Honsha Co., Ltd. announces that it is expanding distribution of its probiotic beverage, Yakult, which is now available in mainstream grocery chains in Central California and the San Francisco Bay Area.


Red Bull North America, Inc. won another lawsuit against a bar for deliberately and willfully “passing off” generic energy drinks as Red Bull, this time against Wet, a Chicago-based nightclub.  The judgment includes a permanent injunction against Wet and its employees that prohibits the practice and a penalty against the owners and operators of Wet in the amount of $679,827.48.


Millennium Biotechnologies Inc. announced that SURGEX has become the official sports nutrition drink of The Edge Training Facility, Florida’s premier basketball training facility for NBA stars and young emerging basketball talent.
Sweet Leaf Tea announced that its founder, Clayton Christopher, will appear on CBS’ The Early Show to donate more than 12,000 bottles of his all-natural iced tea to the show’s national food drive, “Facing Hunger: Feeding America.” owater announced it has signed Boston Red Sox center-fielder Jacoby Ellsbury to endorse its infused line of all-natural sports drinks. Monster Energy sponsored the ninth annual Road 2 Recovery Foundation golf tournament presented by Toyota Trucks.Skinny Water will be honoring 25 Hollywood moms Mother’s Day as part of the “Mother’s Day in Hollywood” celebrity gift bags. Each gift bag given to Hollywood mothers includes bottles of Skinny Water.


Pepsi moved the Cola Wars to Coke‘s home turf when drought restrictions forced a Pepsi-sponsored movie series across the street from World of Coca-Cola. Read more here.