The Flow: Coke’s new chief, Jolt’s town

PEOPLE
Muhtar Kent will take over the reigns as Coca-Cola‘s CEO July 1, and the Atlanta
Journal Constitution
profiled the will-be chief this weekend. Read the
piece here.
Boo Koo Holdings appointed Jack
Belsito, formerly president of Snapple Distributors, Inc. as chairman. In
addition, Mr. Belsito will assume the CEO’s position during the 2008 fourth
quarter. Joe Bayern, formerly chief strategy officer of Cadbury Schweppes
Americas Beverages and currently a consultant to Boo Koo, will become the company’s president in September.
Mr. Belsito replaces the recently-appointed Gil Cassagne as chairman. Mr.
Cassagne will remain a director.

DISTRIBUTION
Rhode Island based Swing Juice
Hybrid Energy Drink and Williams Distributing of Chicopee, Ma have reached a
distribution agreement for Western Massachusetts’ Hampshire and Hampden
Counties. • A Coca-Cola
bottling line in Merdian Mississippi closed, with company president Hardy
Graham citing rising costs. Click here for more
coverage
. * HAVOC Distribution,
a subsidiary of American Enterprise Development Corp., announced today that
they received their largest single purchase order for HAVOC Energy Drink to
date.
Skylarhaley will distribute essn Energy to Select Costco locations
throughout Texas.
Rudy Nutrition, Inc.
announced the addition of Corner
Wholesale
, Inc. to their national team of sales representatives and
distributors.
Turkey Hill Dairy
iced teas are moving into 13 new southern and western states after a series of
recently finalized distribution deals. The deals include more than 350 Kroger
stores across Georgia, Alabama, South Carolina, Tennessee and Kentucky, more
than 300 Loaf ‘N Jug and Kwik Shop convenience stores and 248 Dillons and King
Soopers grocery stores in Colorado, New Mexico, Wyoming, South Dakota, North
Dakota, Iowa, Kansas and Nebraska.
TrimWater
announced a partnership with women’s fitness industry leader Lucille Roberts. TrimWater
is now available at ten Lucille Roberts gym locations in New York City and Long
Island, with more to come.

LAW
AND POLICY

Orlando banned bottled water for city workers, citing both the cost and
potential environmental impact of the product. Read more here.

MISCELLANEOUS

Fort Lauderdale police are looking for a man suspected of robbing
and assaulting a Coca-Cola
deliveryman. Click
here for more
. • Cargill last
week declared force majeure on corn syrup supply contracts due to floods in
Iowa, meaning that Cargill will not be able to meet all of its customers’
orders for corn syrup. Click
here for more
.

PROMOTIONS/APPEARANCES
In honor of the Summer Solstice, Barrow, Ark. will
be renamed Jolt, as officially
decreed by Mayor Michael Stotts and Jolt Energy Drinks. The town is the northernmost
settlement in the U.S. and will experience 24 hours straight of daylight. With
all this sunshine, people will be working longer, playing harder and in need of
an Energy boost from Jolt. * Hat Trick Beverages opened a
showroom in Toronto.
O.N.E. Coconut
Water
will be the canvas for Romero Britto’s work throughout the summer,
with a portion of sales supporting Brazilian water projects.
The Gatorade Company, in partnership with
RISE Magazine, announced senior middle distance runner
Chanelle Price of Easton Area High School (Easton, Pa.) as its 2007-08 Gatorade
National Girls Track & Field Athlete of the Year.
Nestle Waters North America donated 244,344 half-liter and
one-liter bottles of Nestle Pure Life and Ice Mountain Natural Spring Water
during the past week to citizens and disaster relief workers in flood-stricken
areas of Indiana, Iowa and Wisconsin.
Ardea
Beverage Company
, the makers of Nutrisoda,
kicked off the Fit for Paradise Sweepstakes. Consumers will be able to enter to
win a Hawaiian getaway or a pair of stylish Chaco Flips wherever Nutrisoda
bottles are sold.