The Flow: Reed’s credit, HOF’s Atomic Dog

FINANCE
Reed’s, Inc.
announced that it has completed a two-year credit facility
with First Capital. Under the agreement, the Company has increased its
available borrowing capacity up to $2.0 million. The facility will be primarily
used to provide working capital, fund the Company’s expansion within mainstream
grocery store accounts and facilitate the Company’s general growth plans.

PEOPLE
First Beverage Capital
has named Patrick G. Haden and Alec G. Nedelman to
its Board of Directors. Haden is a General Partner of Riordan, Lewis &
Haden, a private equity firm that invests in high-growth middle-market
companies.  He serves on the boards of
IndyMac Bancorp, Tetra Tech, Inc. and Bradshaw International, Inc. • Clearly
Canadian Brands
announced the addition of Samantha Alfonzo, a mergers and
acquisitions specialist, to its Board of Directors. Alfonzo is currently legal
counsel for a Bermuda based group in Ontario. Prior to this role she provided
consulting services to international corporations in the Caribbean.

style=”font-size: 14pt;”> LAW AND POLICY
WKRG News 5
in Florida reported that More than 270 union workers with Coca-Cola on the Gulf Coast are out on
strike. Union members are upset over the company’s plans to freeze
contributions into the worker’s pension plan. Read more here.

DISTRIBUTION
Vital Lifestyle Water
announced it will be available to consumers via an
agreement with Amazon.com.
Who’s
Your Daddy
announced a partnership between Andre Reed, Who’s Your Daddy
Energy Drinks and Tops Markets. Reed will support the rollout for the
distribution of energy drinks to 48 Tops stores in the Buffalo and surrounding
area. • Beverage World welcomed Jana
Natural European Artesian Water into its portfolio of Canadian exclusive
beverages. • DNA
Beverage Corporation
announced that all Walgreens located on Florida’s
Coast in the Florida’s Panhandle are selling the Company’s energy drinks.
Boo Koo Holdings, Inc. announced that
its new beverage BooKoo Burner+ is currently being sold in more than 1,000
convenience stores throughout Nashville, Tennessee; Mobile, Alabama; Panama
City, Florida and other surrounding markets, as well as in Dallas, Texas less
than one month after its launch.
Jana
is now available in H.E.B Supermarkets through distributor Kehe Foods.
H.E.B has more than 300 locations across Texas. • Core-Mark International and Faded Energy have successfully formed
an agreement for Faded Energy’s regular and sugar-free drinks to be distributed
within two test regions. 

PROMOTIONS/APPEARANCES
Hall of Fame
Beverages, Inc.
announced that they have licensed for commercial use the
widely popular hit song “Atomic Dog” by George Clinton.
BAWLS Guarana announced the launch of a
partnership with GameFly. BAWLS will give customers a chance to try GameFly
free for 30 days and GameFly users will receive substantial, limited-time
discounts on the purchase of BAWLS Guarana/GameFly co-branded products. • Clearly Canadian Brands announced it will kick off its North American Corporate Road
Shows with a week of institutional and broker level meetings in New York. This
road show will also include weeks in California, Vancouver and Toronto.
Skinny Nutritional Corp. announced that
they have reached a one week stadium naming rights agreement with The Goldklang
Group, turning Midway Stadium, the home of the St. Paul Saints, into Skinny
Water Field.
Cargill
offered consumers the ‘First Taste Moment’ of
Truvia Natural
Sweetener at the
Truvia Greenhouse, Rockefeller Center, July
9-11. For more on Truvia,
click here. Who’s Your Daddy will
donate $0.83 per four-pack sold through Tops Markets to Women and Children’s
Hospital of Buffalo, with the to sell 100,000 four-packs in 83 days, which will
enable the company to donate $83,000 to the hospital. The check presentation
will take place at the Buffalo Bills game on September 21, 2008.
SoNu Water was enjoyed at an exclusive
John Mayer performance hosted by New York’s Hit Music Station, Z100.
Red Bull Illume — the
first-ever international action adventure sports photography competition —
made its Midwest debut in Minneapolis. The Stone Arch Bridge unveiling was
witnessed by more than 2,000 spectators as twenty-five eight-by-eight foot
cubes revealed 50 spectaculars images. * The
Economist
printed an article that uses Coca-Cola
sales as an index for happiness in markets the beverage giant tries to
penetrate. Read the article here.