The Flow: Potent mixer, Pepsi’s globe

NutriPure Beverages, Inc. announced
that it has signed a Letter of Intent with XND
Technologies, Inc
. setting forth the parameters under which NutriPure will
acquire 100% of the stock of XND and XND will become a wholly-owned subsidiary
of NutriPure.
Boo Koo Holdings,
Inc. announced that it raised $1 million through the issuance of subordinated notes
in a private placement financing in which Gil Cassagne, a Director of the
Company, and other accredited investors participated. The proceeds from the
private placement will be used for working capital and general corporate
RTC, announced
that use of its BevTrac shelf management system provided up to a 10 percent
sales lift in beverage sales through the C-store and grocery channels in
separate tests over the last six months. Read more here. • Dakota Beverage of Sioux Falls
recently extended the breadth and depth of its distribution system by buying
the Carlson Beer Distributing. For more information, click here.

Pepsi-Cola North America svp, CMO
Cie Nicholson is leaving the company. Nicholson, who is perhaps best known for
the successful launch of Mountain Dew Code Red in 2001, has served as the soda
giant’s marketing chief since November 2005. • Hall of Fame Beverages, Inc. announced that Harold E. Reyes will join
the HFBV Family as Vice President of Business Development for the Hispanic
Market. • Former Pepsi sports
marketing chief John Galloway is moving to the parent company’s Gatorade brand
as vice president of marketing. Galloway was Pepsi’s top sports marketer from
2001 to 2006, and has since been vice president/general manager of Izze
Beverage Co., according to Sports Business Journal.

Jana is now available in Jewel
supermarkets through the distributor Kehe Foods. Jewel has more than 200 stores
across northern, central, western Illinois and eastern Iowa and in portions of
Indiana in the Chicago market. • The
Hurricane Juice Co
. announced that it has expanded distribution for EQ
Thirst Equalizer, through retail distribution agreements with Sweetbay Supermarkets
in Florida and Hannaford Supermarkets in New England. • In partnership with
celebrated New York City eatery ‘wichcraft, Vignette Wine Country Soda is making its East Coast debut.

Havoc Distribution will produce “Baylor’s
Gold Rush Energy Drink” for Baylor University.

The New York Times reported that diet
sodas make the strongest alcohol mixers, speeding alcohol into the blood stream
and peaking the consumer at a higher blood alcohol content than a
sugar-sweetened soda. Read more here. • Researchers in Australia found
that energy drinks – counter to the continuing rash of local TV reports – may be
good for you in certain situations. The study found that caffeine-heavy
carb-loaded drinks help replenish glycogen levels following a hard workout.
Read the full report here.

When it is erected, the “Pepsi
Globe,” a 286-foot high Ferris wheel at Xanadu in New Jersey, could
feature the largest billboard in the nation. Pepsi and Meadowlands Xanadu have
discussed the possibility of decorating the Ferris wheel with a lighted,
spinning Pepsi logo. Click
here for more
. • Alcohol Killer
launched its new online store. To visit our store, go to • Evian garnered close to $50,000 for
several goodwill organizations by auctioning its haute couture creation by
Christian Lacroix, the Pinnacle Bottle. The events spanned the country and
included The 16th Annual Elton John AIDS Foundation Academy Awards Viewing
Party in Los Angeles, the Miami-based Feasts with the Beasts gala and the
annual Food Bank of New York City Can Do Awards. • Kyle Petty – a founding
member of the Coca-Cola Racing
Family and analyst in the TNT broadcast booth for the race – announced that in
celebration of the inaugural Coke Zero 400 at iconic Daytona International
Speedway, fans would still be able to receive free Coke Zero. Visit through July 13 and follow
the instructions to receive a coupon for a free 20-ounce bottle of Coke Zero.
Coke Zero will donate $1 to the Victory Junction Gang Camp on behalf of the
first 10,000 people who visit to request a free coupon. • The Bleacher Report ran an article examining Red Bull’s unique influence on the
sports world. Read the piece here. • “Red Bull Blackout” – a
unique nighttime film project taking place at Iowa Great Lakes of Okoboji with
an acclaimed cinematographer and the world’s best professional wakeboarders – premiered
on water in front of the green-space in Arnolds Park at 10 p.m. on Saturday
July 5. • Nestle Juicy
announced the return of last year’s successful junior soccer
tournament, Copita Juicy Juice. The event will tour Dallas and Los Angeles over
the summer, and include the participation of over 600 children and more than 48
local soccer teams in the two cities.