The Flow: Sipper at Nui, Go Fast on Discovery

Nui announced that Bill Sipper will serve as its chief operating officer of food and beverage operations. Sipper has more than 18 years of experience in launching and managing brands, including Ultimate Juice and Nantucket Nectars. He also has created successful product marketing relationships with national retailers such as Whole Foods, Fresh Fields, Wild Oats, Starbucks, Brueggers Bagels and Barnes & Noble. • Power Trip Beverages hired Dan Hanson as its Northwest Regional Sales Manager. Dan comes to Power Trip Beverages after he most recently served as Regional Sales Representative with The Lagunitas Brewing Company of Petaluma, CA. The FRS Company announced the appointment of Brian Swette to its board of
Mr. Swette has served on the board of Burger King since April 2003 and became
Non-Executive Chairman in April of 2006. Formerly the Chief Operating Officer of eBay, Mr. Swette also served as Executive Vice President and Chief Marketing
Officer for The Pepsi-Cola Co.

Power-Trition introduced Trimfizz in an effervescent stick pack.

Thieves used a stolen van to break into and steal beer and cigarettes from three Philadelphia distributors. The Wall Street Journal published a Q&A with PepsiCo Chairwoman and CEO Indra Nooyi that discussed how she planned to pilot the company through tough economic times.

Potencia USA LLC finalized a distribution agreement with Adrenaline Imports, a Parkland Florida company. Grocery chains Fry’s (The Kroger Co.), AJ’s Fine Foods (Bashas’) and Albertsons are now selling probiotic dairy beverage Yakult in the Phoenix and Tucson areas. • Reed’s, Inc. announced that it formed an enhanced partnership with Quality Food Centers , a division of Kroger. QFC carries a wide variety of natural and organic products, including select Reed’s Ginger Brews & Virgil’s All Natural Sodas. Stony Brook University signed a contract with Pepsi to supply the school’s beverages, a shift from their previous relationship with Coca-Cola. Eldorado Artesian Springs, Inc. announced that two Colorado grocery divisions owned by The Kroger Co., King Soopers, with 141 stores, and City Market, with 38 stores, plan to carry all six flavors of Organic Vitamin Charged Spring Water. Cocaine Energy Drink returned to Florida through Spike Distributors. Apple Rush announced that it has placed its Organic Apple Rush Fox & Obel in downtown Chicago and The Pasta Shoppe in Oak Park. TeaZazz Sparkling Teas partnered with 5 Star Beverage Distribution Inc. and Underdog Distributors to bring TeaZazz Sparkling Tea beverages to San Diego County and Clark County.

NextWorld: Future Extremes on the Discovery Channel featured the Go Fast Jet Pack Thursday, September 11th. Power Trip announced it has formally become the official energy drink of the National Football League’s Buffalo Bills cheerleading squad the Buffalo Jills. Wizzard Media, the world’s largest podcasting network, announced today that it has signed Coca-Cola’s POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network. Fazoli’s named Coca-Cola FoodService ‘Distinguished Supplier of the Year.’ Bionic Products donated Bionic-Tonic to the 25th Annual Forest Challenge run/walk in Mount Charleston, Nevada. Volvic is now organizing a new extension to the “Drink 1, Give 10” campaign called “Play 1 Give 10.” This is Volvic’s call for athletes and adventurers to help raise funds while participating in their personal sports challenges. Participants will help provide clean water for children in Ethiopia by providing exposure to the “Drink 1, Give 10” campaign through their endeavors. This month, TeaZazz Sparkling Teas sponsored the Declare Yourself event in Los Angeles.  The brand will also sponsor the Contemporary Pop artist, Jeffery Dread’s gallery exhibit opening at the Trigg Ison Fine Art Gallery in West Hollywood on Thursday, Sept. 18. Vital Action Performance Water sponsored the Style Villa for the MTV VMA’s in Los Angeles. Next week, Vital Action Performance Water will sponsor the RIDE BMX 150th Issue party Wednesday, September 17 in Tustin, CA. Rich Gould Racing announced that Cintron Liquid Energy joined the team as primary sponsor for the Sunoco 150 at the track known as the “Monster Mile”, Dover International Speedway, on Friday September 19th.