The Flow: Donated water, Cheerwine rebranding

Carolina Beverage Corp., the maker of Cheerwine soft drink, has hired a Seattle company to create a rebranding that will be launched on packaging, trucks and advertising in July. Rudy Nutrition is seeking early resumption of trading through initiating a 1 for 4 reverse stock split and filing to temporarily become non-reporting. 

United Natural Foods, Inc. announced that its Board of Directors appointed distribution industry veteran Steven L. Spinner, age 48, as its new President and Chief Executive Officer. Current President and Chief Executive Officer Michael S. Funk, age 54, will continue his 32-year career with the Company as Chair of the Board and will remain actively involved in strategic growth initiatives and key customer and supplier relations. Prior to his appointment as the Company’s President and Chief Executive Officer, Mr. Spinner enjoyed a successful career of more than 20 years at Performance Food Group Company. High Voltage Beverages LLC has appointed Cascadia Consulting Group‘s Bill Sipper as President. Sipper has held key management positions with brands like Evian, Nantucket Nectars, Fresh Samantha, and Naked Juice. Millennium Biotechnologies Group, Inc.announced that veteran beverage industry expert, Ken Sadowsky, has joined the Board of Directors. Mr. Sadowsky is currently the Executive Director of NIDA, an association of independent distributors from Maine to New Jersey. Previously, he was a principal of the beverage distribution company, Atlas Distributing of Auburn, Massachusetts.

International Bottled Water Association members have donated more than one million bottled water servings – a number that’s expected to grow – to assist with Hurricane Ike relief efforts in Texas and Louisiana.

Poland Springs inspired an anti-bottled water protest in Portland Maine after it proposed drilling for water on town-owned land. A Norwalk, Conn. man who said he swallowed shards of glass when he drank a Snapple lemon iced tea filed a lawsuit against the beverage company and the grocery store where he bought it.

Skinny Nutritional Corp. announced it has entered into an agreement
with beverage distributor Logan Beverage, for the central Pennsylvania
region, including Blair, Bedford, Huntington and Centre.
Ardea Beverage Company, creators of Nutrisoda, announced partnerships
with California distributors John Lenore Company, GBL Santa Barbara
and Real Soda in Real Bottles. TeaZazz Sparkling
Tea announced that TeaZazz will be sold in all 32 Southern California
Henry’s Farmers Market Locations-which include Fullerton, Laguna Nigel,
Mission Viejo and Rancho Cucamonga. The brand also announced they have
partnered with 5 Star Beverage Distribution Inc. and Underdog
to bring TeaZazz Sparkling Tea beverages to San Diego
County and Clark County. Power Trip Beverages announced it has launched sales at Northern California FoodMaxx stores.

Icelandic Glacial spring water donated its bottled water for
distribution to victims and relief workers in the communities in and
around Galveston, TX, one of the areas hardest hit by Hurricane Ike.
The company donated a truck-load of twenty-one pallets (22,680 bottles)
of its 750 ml bottled water.
VAULT is going head to toe camo to announce its national partnership
with the USO and generate support for U.S. troops around the world.
The Creative Coalition and Screen Media Films launched the “Message in a
Bottle” campaign with Lifestyle Beverages, makers of TrimWater. The
effort will celebrate movies with a message and include specially
packaged TrimWater bottles to promote the socially conscious films.
Snapple offered New York Knicks reporter Jill Martin a side job for the
off-season: Snapple Cap Fact Writer. In a recent interview, Martin
failed to answer several trivia questions about her own team –
including a question about the years in which the Knicks have won the
NBA Championship. • Coca-Cola Enterprises has been recognized
for the second consecutive year as the recipient of the Golden Peacock
Award for Corporate Social Responsibility Reporting by the World
Council for Corporate Governance. • Nestle Waters North America
continues to support Hurricane Ike disaster relief efforts with its
most recent donation of more than 165,000 one-liter bottles of Ice
Mountain Brand Natural Spring Water. The American Red Cross is
distributing the donations to evacuees and disaster relief volunteers
in affected areas in Texas.