The Flow: Soda tax poll; got leche?

Law and Policy
A new nationwide survey showed that 70 percent of Americans oppose a national tax on all non-diet soft drinks, while only 18 percent supported the idea of an “obesity tax” on regular soda.

Financials
Sensient Technologies Corporation will hold its conference call to discuss 2008 fourth quarter and year-end results at 10:00 a.m. CST on Friday, February 6, 2009. To make a reservation for the conference call, contact InterCall Teleconferencing at (706) 645-6973 and refer to the Sensient Technologies Corporation conference call. Despite economic turmoil there, Coca-Cola continues to invest in the Russian market. Advanced H2O LLC signed a 15-year lease to occupy some 313,000 square-feet in the southern Dallas County logistics park. Ball Corporation reported full-year 2008 net earnings of $319.5 million, or $3.29 per diluted share, on sales of $7.56 billion, compared to $281.3 million, or $2.74 per diluted share, on sales of $7.39 billion in 2007. Fourth quarter 2008 net earnings were $33.8 million, or 36 cents per diluted share, on sales of $1.73 billion, compared to $33.3 million, or 33 cents per diluted share, on sales of $1.76 billion in the fourth quarter of 2007. The Pepsi Bottling Group, Inc. announced that it will webcast its fourth quarter 2008 earnings conference call with financial analysts and investors on Tuesday, February 10 at 10:00 a.m. EST. PBG will release its fourth quarter financial results before the market opens that morning.

New SKUs
Steaz launched Steaz Energy Shot with 150 mg of clean, plant-based caffeine. Naked Juice announced Acai Machine juice smoothie and Pomegranate juice, both antioxidant rich and all-natural, 100% juice containing no added sugar or preservatives.

Distribution
Celsius Holdings, Inc. announced that Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai, will soon be available for consumer purchase in most GNC stores across the country. Initial distribution will put Celsius in GNC-owned and operated locations. PepsiAmericas, Inc. announced that its fourth quarter and full-year 2008 earnings conference call will be webcast live over the internet on Wednesday, February 4 at 10 a.m. CDT (11 a.m. EDT). PepsiAmericas will issue its financial results before the market opens that morning. In addition, the company will provide financial guidance for 2009. XYIENCE announced that Canadian distribution of their sugar-free energy drink, Xenergy, increased from May 1 to December 31, 2008. During the seven-month period, XYIENCE added nine Canadian retailers to the roster of stores that carry Xenergy. An additional 11 retailers have agreed to begin carrying Xenergy in the second quarter of 2009. Icelandic Glacial secured a new listing agreement with convenience store chain, The Pantry. Isbre Holding Corp., importers of Isbre Norwegian Glacier Spring Water, announced placement into the 29 stores owned and operated by the Ukrop’s Supermarket chain.

Promotions/Appearances
Beauty queen, author, actress and humanitarian Dayanara Torres is the latest famous face to wear a milk mustache and is the official spokesperson of got milk?’s wellness campaign. As part of the campaign, Dayanara will help “reintroduce” Hispanics to milk as nature’s wellness drink. The World Environment Center’s (WEC) Twenty-Fifth Annual Gold Medal for International Corporate Achievement in Sustainable Development has been awarded to The Coca-Cola Company for implementing strategic business initiatives in the high impact areas of water stewardship, sustainable packaging, energy management and climate protection. Who’s Your Daddy, Inc. announced that it will be a premier sponsor of the 23rd annual Leigh Steinberg Super Bowl Party, which will be held at Tampa’s Lowry Park Zoo on January 31, 2009 between 2 – 5 p.m ET, and will provide 2000 bottles of its unique energy shot to partygoers. The Gatorade Company, in partnership with ESPN RISE Magazine, announced senior distance runner Jordan Hasay of Mission College Prep (San Luis Obispo, Calif.) as its 2008-09 Gatorade National Girls Cross Country Runner of the Year. Charlotte-based Coca-Cola Consolidated, the City of Charlotte, Mecklenburg County, and six Mecklenburg County Towns (Matthews, Pineville, Mint Hill, Davidson, Huntersville, Cornelius), and Harris Teeter announced a partnership designed to increase recycling throughout the area. Recycle and Win is a public/private initiative designed to reduce the amount of waste sent to landfills. For the second straight year, Diet Coke tapped Heidi Klum as its heart health ambassador in support of The Heart Truth campaign, a national effort sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to educate women about the risks of heart disease.