The Flow: NACS show planner; big firms struggle with shots



  • Check out the beverage companies exhibiting at the 2009 NACS Show! – The National Association of Convenience Stores annual show is this week in Las Vegas. Link
  • From Beverage Spectrum Magazine – Big Shots: as the category grows, big firms struggle with small packages. Link
  • Pepsi Northwest Beverages, the manufacturing cooperative that supplies beverages to distributors in Oregon, Washington, Idaho and northern California, announced the closure of its Eugene, Ore. plant. Link


  • The Masters of Beverages announced the launch of its Spider Energy Drink. Link
  • ITO EN (North America), INC. has introduced three new Traditional Japanese Teas: Oi Ocha (oh-ee oh-cha) Dark, Jasmine Green and Golden Oolong. The new line extensions will feature Japanese-packaged labels to reflect the traditional Japanese taste of unsweetened and calorie-free infusions. Link


  • Simplifast expanded its reach into all 16 Earth Fare stores in North Carolina, South Carolina, Tennessee and Georgia. Link
  • Boowl Company Americas, LLC announced its nationwide launch for Boowl Surprise at 7-Eleven beginning in November. Link
  • ViB Holdings LLC announced its distributor agreement with H & M Distributing of Twin Falls, Idaho. Link


  • PepsiCo CEO Indra Nooyi called for a world commission on hunger, saying “hunger is a problem that can’t be contained by international boundaries.” Link


  • Pepsi Max has been named title sponsor of the NFL International Series, which next will be held Oct. 25 at Wembley Stadium in London featuring the Tampa Bay Buccaneers and New England Patriots. Link
  • Double D Functional Beverages announced that it signed and UFC heavyweight title contender Shane Carwin to a promotion agreement.
  • POM Wonderful announced that this year’s pomegranate harvest will be the largest in the brand’s history. Link
  • North Carolina-based Coca-Cola Consolidated, the City of Raleigh, Harris Teeter and the North Carolina Department of Environment and Natural Resources announced a new partnership designed to increase recycling throughout the city. The program will kick off Tuesday, November 3 and run for six months. Link


  • A Japanese study hinted that green tea shows more health benefits for women than men, and even small amounts of green tea consumption reduced pneumonia risk. Link
  • Soft drink taxation had the most BMI impact among people with lower incomes, females, and middle-aged and older people, but the effects on obesity were small, according to the study findings released online Oct. 15 in advance of publication in an upcoming print issue of the journal Contemporary Economic Policy. Link
  • Ethnic food sales will reach $2.2 billion this year, and increase by an additional 20 percent between 2010 and 2014, according to Mintel. Link


  • The Coca-Cola Co.’s new 7.5 oz. mini-can has set off a flurry of commentary. The UK’s Guardian newspaper asked if smaller Coke cans will lead to smaller Coke drinkers. Link The Washington Post framed the new can in terms of New Coke, Link and noted that Coke’s pitch for the new can resembles the promotion used for light cigarettes. Link


  • The Coca-Cola Co. reported its third quarter 2009 operating results with unit case volume increasing 2 percent. Link


  • Anthony Palmieri, director of technical marketing at DSM Nutritional Products summed up the numerous considerations for formulating a functional beverage in a piece for Food Product Design. Link
  • Apple Rush Co., Inc. announced that the main ingredient of Apple Rush beverage product line is now being purchased in the U.S. This has reduced the Company’s production costs by more than 25 percent. Link


  • The Coca-Cola Co. will tweak the “Freestyle” soda fountain after successful beta-testing, OC Register reports. Link
  • Following it’s legal actions against a Vermont brewer and, a law firm working for Hansen Beverage Co. contacted movie-monster actor Trygve Lode and told him to remove all advertising and sales of Monster Energy from his site. Link
  • Author Joey Green is offering the public his “75 Amazing Uses for Coca-Cola” for free. Uses include cleaning rusty tools and removing corrosion from car battery terminals. Link