The Flow: BevNET at NACS; PepsiCo, Ocean Spray tighten bond

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P>ON TOP

  • Follow BevNET.com at the National Association of Convenience Stores show via the Twitter feed embedded in the BevNET homepage. Link
  • Pepsi-Cola North America Beverages and Ocean Spray have expanded their long-term U.S. sales and distribution agreement to include a broader array of single-serve juices and juice drinks. Link
  • Rock Art Brewery says it has won a trade-name dispute over its Vermonster beer with Hansen Beverage Co., the maker of Monster energy drinks. Link


ON THE SHELVES


  • Alacer introduced its new, Emergen-C Immune+ shot. Link
  • Skinny Nutritional Corp. announced that it intends to add a line of sport beverages to Skinny Water brand. Link
  • Function Drinks has unveiled their new packaging design at the National Association of Convenience Stores convention. target=_blank>Link
  • Steaz introduced Steaz Zero Calorie Sparkling Green Tea. Link
  • Harcos has released Blood Energy Potion. Packed with iron, protein and electrolytes, the fruit punch-flavored potion comes in a re-sealable transfusion bag-style pouch. Link


DISTRIBUTION


  • The Chicago Transit Board approved a three-year vending machine contract to keep Coca-Cola on its properties. Link
  • Reed’s, Inc. announced that it has entered into a distribution agreement with 5 Star Beverage of San Diego. Link
  • Whynatte Latte has signed with United Distributors, with distribution centers in Albany and Savannah, Georgia. Link
  • Skinny Nutritional Corp. announced the company has been authorized for sale in both Stop & Shop and Giant supermarkets. Link


LAW, POLICY, AND ADVOCACY


  • The Food and Drug Administration said it would seek to clear up confusion caused by promotionally-motivated nutritional claims. The agency plans to issue proposed standards that could force manufacturers to deliver the bad news with the good. Link
  • New York Governor David Patterson renewed his call for a soda tax in his state. Link
  • Nestlé Waters North America added three YouTube videos in its educational “Things to Know” series. Link


BRAND MARKETING & PROMOTION


  • XYIENCE will bring fighter Wanderlei Silva to New York City on Sunday, Oct. 25. Silva will sign autographs at Duane Reade, located on 1350 Broadway, near Herald Square, from noon – 2 p.m.
  • DNA Beverage Corporation announced that it has just released a new website (www.dnabeveragecorp.com). Link
  • Ex Drinks supported the Tony Hawk Foundation at the 2009 Tony Hawk: RIDE Presents Stand Up for Skateparks by providing beverages for the event. Link
  • Red Bull will promote the brand this Halloween in the Boston area with the bicycle-based Red Bull Witch Hunt. Link
  • The Jets and Giants announced the addition of PepsiCo as their fourth and final cornerstone partner for their $1.6 billion Meadowlands stadium joint venture that opens next spring. Link
  • The Coca-Cola Co. plans to send a team of “happiness ambassadors” on a journey to every country in which Coca-Cola is sold. Link


TRENDS AND STUDIES


  • The prevalence of lactose intolerance may be far lower than previously estimated, according to a study in the latest issue of Nutrition Today. Link
  • Research presented at the 20th World Diabetes Congress in Montreal provided further evidence that healthy behaviors reduce mortality in people with and without diabetes. Link
  • Researchers in the United States found that several cups of coffee a day could halt the progression of liver disease. Link


IN THE MEDIA


  • Searchenginewatch.com asked “Is Being nonPC the New PR Method?” using PepsiCo‘s recent Amp iPhone ap gaff as an example. Link PepsiCo has since announced it will pull the ap. Link
  • The Sacramento Bee pitted 10 grape juices against each other, with a tasting panel that included a 7-year-old boy. Reviewed brands included Welch’s, R.W. Knudsen, Honest Kids and Vignette. Mosto D’Uva‘s Grape Juice and R.W. Knudsen’s Grape Juice Blend tied for the top spot. Link
  • Responding to The Coca-Cola Co.’s new 90-calorie Coke can, The Huffington Post posted a collection of other Coke package innovations – including one with a GPS tracker. Link
  • The Big Money‘s Chadwick Matlin produced a three-minute post-mortem on PepsiCo‘s Amp Up Before You Score iPhone ap through the context of advertising in new media. Ultimately, he called the ap “a big score for Pepsi’s brag list.” Link
  • A Princeton, New Jersey-based entrepreneur has launched a line of drinks infused with coffee berries under the name BAI Brands, Centraljersey.com reported. Link
  • The Christian Science Monitor published an in-depth article examining local resistance to a Nestle bottling plant in Salida, Colo. Link
  • Carol Kruse, vice president of global interactive marketing for The Coca-Cola Co., spoke to Emarketer.com on “earned media” through online social networks. Link


FINANCIALS


  • The Board of Directors of The Coca-Cola Co. declared a regular quarterly dividend of 41 cents per common share. The dividend is payable December 15, 2009, to shareowners of record as of December 1, 2009.


SUPPLY SIDE


  • PepsiCo announced the Chairman’s Circle of Champions program that recognizes the company’s outstanding Operations associates from all over the world. Link
  • Sambazon announced the certification of its acai crop as Fair Trade in Brazil. Link
  • Printpack is introducing a mirror-effect ink. Link


INTERNATIONAL


  • In its most ambitious online campaign to date, PepsiCo drew nearly 34 million entries for its recent Pepsi Creative Challenge in China, exceeding its goal by 4 million. Link


TOOTING THEIR HORN


  • T2U won the bronze Pentaward 2009 in the category of ready-to- drink tea and coffee. Link
  • Dr. Thomas E. Brady, founder of Plastic Technologies, Inc., was recently awarded the 2009 Lifetime Achievement Award by the Society of Plastic Engineers’ Blow Molding Division.


PEOPLE


  • Honest Tea announced the appointment of Chuck Muth to the position of Vice President of Bottler Relations, effective January 1, 2010. Muth will be responsible for overseeing the brand’s expansion through the company’s network of Coca-Cola Bottlers and independent distributors. Link
  • Wirtz Beverage Wisconsin announced the promotion of Mark Cirillo to the newly created position of director of sales for the state of Wisconsin.


ETC.


  • A group of students in New Hampshire want to make Apple Cider the state’s official beverage. Link