The Flow: Bev firms aim to slim America; Pepsi bottler plans



  • A coalition of more than 40 retailers, non-governmental organizations and food and beverage manufacturers (including the Coca-Cola Co., Nestle and PepsiCo) announced the launch of the Healthy Weight Commitment Foundation, a national, multi-year effort designed to help reduce obesity — especially childhood obesity — by 2015. Link
  • In anticipation of the previously-announced mergers with The Pepsi Bottling Group and PepsiAmericas, PepsiCo announced plans to form a new entity comprising the bottling businesses, effective upon closing of the mergers. The new unit will be called PepsiCo Bottling North America. Link
  • From Beverage Spectrum Magazine: How Much More Is There In Less? Consumers are reaching for low-sugar drinks more as they look for beverages with. less. Link
  • The American Academy of Family Physicians announced the Consumer Alliance, a new corporate partnership program with The Coca-Cola Company. The Consumer Alliance is a program that allows corporate partners to work with the AAFP to educate consumers about the role their products can play in a healthy, active lifestyle. Link


  • The Coca-Cola Co. will introduce 90-calorie slimcans of Coke in 2010, according to the Atlanta Journal-Constitution. Link
  • Tizane announced a new flavor, Elderflower. Elderflower was traditionally taken for treating colds, flu, sinusitis and other respiratory issues. Link
  • Steven J. Panzella launched Mini Chill, a 2 oz. relaxation beverage featuring Relarian. Link
  • TriPharma, LLC announced the launch of SoLeau weight loss water. Link
  • Drenchers announced a new all-natural Fit ‘N Lean Chai Tea Latte. Link


  • GuS – Grown-up Soda announced its west coast expansion into the BevMo! chain spanning California and Arizona and an initial 50 locations of The Coffee Bean & Tea Leaf chain in Southern California. Roll-out of GuS Sodas will continue into 200+ Coffee Bean & Tea Leaf locations throughout California in the coming months. Link


  • A group of residents trying to stop Nestlé from opening a water-bottling plant in Sacramento plans to join forces with other Northern Californians fighting the same battle elsewhere, the Sacramento Press reports. Link
  • Nine chairmen of pediatric departments at Illinois medical schools signed a statement supporting a tax on sugar-sweetened beverages. Link
  • The Federal Trade Commission is changing its guidelines on endorsements to eliminate advertisers’ ability to use statements like “Results may vary” to escape the need to substantiate their claims. Link


  • Monarch Beverages reported that it negotiated an extended “free can” promotion for CoMotion energy drink with 7-Eleven stores in the Oklahoma City region.
  • Florida’s Natural is betting shoppers care about domestic origins when it comes to orange juice. The brand is pouring its fourth-quarter ad budget into a campaign that focuses on a “Read the Label” message, attacking bigger brands such as Simply Orange and Tropicana for importing juice from Brazil, AdAge reported. Link
  • 5-Hour Energy launched a new online store. Link
  • The Coca-Cola Co. and Live Nation announced a multi-year strategic sponsorship and marketing alliance. The sponsorship agreement makes Coca-Cola the official soft drink of Live Nation, granting exclusive pouring rights in the majority of Live Nation’s venues in the U.S. Link


  • According to a new study published in Nutrition Journal, women with metabolic syndrome had reduced total cholesterol levels – including LDL – after a brief period of daily consumption of a strawberry-based beverage. Link
  • Fewer secondary schools in the United States are selling less-nutritious foods and beverages, such as candy and soda, according to a survey from the Centers for Disease Control and Prevention. Link
  • According to a clinical study released in The American Journal of Cardiology, a daily serving of POM Wonderful 100 percent Pomegranate Juice may decrease the progression of arterial plaque in patients with elevated cardiovascular disease risk factors. Link
  • Energy drinks don’t improve exercise performance more than regular soda, according to a study published in a medical magazine. The author of the study is 12 years old. Link


  • Blow Energy Drink Mix has raised eyebrows. Again. Link


  • The Pepsi Bottling Group, Inc. reported third quarter 2009 net income of $254 million. This includes a net after-tax gain of $17 million. This compares to net income of $231 million that the Company reported in the third quarter of 2008. Link


  • Nestle Waters North America received final approval to produce Arrowhead Spring Water in Chaffee County, Colo. Link
  • PepsiCo will likely go ahead with the acquisition of Pepsi Bottling Group and PepsiAmericas even if regulators force Pepsi to terminate distribution relationships with the Dr Pepper Snapple Group, CNBC reported. Link


  • A Michigan bottling plant will close at the end of the year, costing 90 employees their jobs. Link
  • Ball is in the process of acquiring four of AB InBev‘s can manufacturing plants for $577 million. Link
  • A group of inventors from China has found a way to infuse water with omega-3 fatty acids. Nature’s Way Pure Water Systems Inc. will be the only source in the U.S. of the product for the near future. Link


  • A proposal for an Usain Bolt energy drink has caused Jamaica to carefully examine its brand as a nation. Link
  • Robert Mugabe and The Coca-Cola Co. are locked in a courtroom battle with a South African businessman. Link
  • PepsiCo has teamed up with the government in the U.K. to run an anti-obesity public service campaign. Link


  • Tweeter Schwartzie14 found an old Pepsi ad. Link
  • Minute Maid has a new commercial – with a dying bunny, balloons and static electricity. Link
  • White barrels once used to bring syrup to the Coca-Cola Bottling Co. of Michigan are finding new life as rain barrels in backyard gardens. Link