The Flow: BAWLS at BevNET Live; Pepsi dodges $1 billion award



  • Learn about the Liquid Life with Hobarama, LLC at BevNET’s Beverage School – Hoby Buppert and Christina Staalstrøm, the CEO and COO of Hobarama LLC, will discuss the mix of planning and dreaming that went into the launch of Hobarama’s signature product, BAWLS Guarana, in 1996, and where the entrepreneurial road has taken them in the years since their first case rolled off the filling line. Link
  • A judge has tossed out a decision that could have cost PepsiCo Inc. $1.26 billion after the soft drink maker didn’t respond to a lawsuit claiming it stole the idea for bottled water. Link
  • Kronik Energy is back on the market with new owners. Link


  • HINT Inc. has announced its fifth major promotional tie-in with a feature film from Disney, “The Princess and the Frog.” HINT has created a special version of its Blackberry flavor with a bottle that will feature characters from the Disney film. Link
  • A new drink called Hoist helps fight hangovers by packing twice the electrolytes of Gatorade, according to the Cincinnati Enquirer. Link
  • Bebida Beverage Company announced that its Koma Unwind relaxation drink will soon be available in a “bag-in-box” format.
  • 7UP is reintroducing Pomegranate 7UP, now with antioxidant Vitamin E. Link
  • Lifeway Foods announced their first ever seasonal flavor; Cranberry Creme Brulee Kefir. Link
  • Icelandic Global Water has launched its Certified Icelandic Glacier Water, SNO, and is currently introducing it internationally. Link


  • Chevron stores in Idaho are now carrying ViB Holdings LLC’s ViB relaxation beverage in a dozen stores throughout the state. Link
  • Red Bull Energy Shot is now available at Sam’s Club. Link
  • Falcon Park Distributing announced it has been chosen as a distributer for Smeraldina bottled water. Link


  • Sports management agency Crown Athlete Management Co. filed a suit against Hansen Beverage Co., accusing the Monster-maker of fraud for failing to compensate Crown for athlete sponsorships the company initiated. Link


  • California legislators heard testimony about sugar-sweetened soft drinks last week as they consider possible legislation on the subject. Link


  • The creators of the “Got Milk?” campaign are getting ready to make a big push to keep chocolate milk on kids’ minds and on school lunch menus. Link
  • Celsius Holdings, Inc. announced that Mario Lopez, host of “America’s Best Dance Crew,” and “Extra,” will be the national spokesperson for Celsius. Link
  • PepsiCo Inc. is pledging to pay at least $20 million for projects people create to “refresh” their communities. The “Pepsi Refresh Project” will be used throughout next year and will have a heavy social media presence as consumers list their projects online and vote on the winners. Link


  • A new study suggests that regular consumption of skim milk with flavanoid-rich cocoa may reduce inflammation, potentially slowing or preventing development of atherosclerosis. Link
  • Analysts suggest that retail sales of orange juice have risen over the last six months, likely in part due to hysteria over swine flu. Link
  • U.S. researchers gave 41 volunteers with pre-malignant mouth lesions green tea extract for three months. The study found that about 59 percent of people taking the highest dose of the green tea extract showed a clinical response, compared with 18 percent of those who took a placebo. Link


  • Energy drinks may still be king, but the sales of relaxation drinks have plenty of vitality, reported NBC’s Dallas-Fort Worth affiliate. Link
  • Energy shots were “all the buzz” at the 12th annual Americas Food & Beverage Show in Miami, according to the Miami Herald. Link
  • The Spingfield (Ohio) News-Sun published a profile of Avitae caffeinated water and its creator, Brian Pitzer. Link
  • Fortune featured a piece on the Coca-Cola Co. Inc.‘s efforts in East Germany following the fall of the Berlin Wall. Link
  • During the first nine months of 2009, industry groups spent more than $24 million lobbying against a national excise tax on sweetened beverages and on other legislative and regulatory issues, according to a report from The Huffington Post Investigative Fund. Link
  • The Miami Herald published a profile of KidFit sports drink and its creator, Brett Engelhard. Link
  • According to the Los Angeles Times, some experts say it’s time fruit juice loses its wholesome image. Link


  • International Flavors & Fragrances Inc. announced that the company’s executive vice president and chief financial officer Kevin Berryman will speak at the Morgan Stanley Global Consumer and Retail Conference in New York City on Friday, November 20, 2009. The presentation, which is scheduled for 8:55 a.m. EST, will provide an overview of IFF’s business, followed by a question and answer session. A live webcast of the presentation will be available on IFF’s Investor Relations Web site at


  • DSM Nutritional Products announced that advances in manufacturing will allow the company to provide lower pricing, effective January 2010 for resVida brand of trans-resveratrol. Link


  • Mexico’s anti-trust watchdog said it launched a new investigation into alleged monopoly practices in the nation’s soft-drink market. Link


  • The writer of Fizzled Out, a site that tracks failed sodas and their cult followers, published a gallery of his personal soda collection. Included: O.K. Soda, Pepsi Ice Cucumber, Orbitz and others. Link
  • Dad’s Root Beer is now on tap at Notre Dame College. Link