The Flow: Isotonics, waters merging; FDA eyes energy malts



  • Deutsche Bank: ehanced water and isotonics blending – Deutsche Bank issued a report on the beverage industry last week, with conclusions that call for erasing the already-fading line between enhanced waters and sports drinks and that depict a grim outlook for new entrepreneurial brands. Link
  • The Coca-Cola Company begins global launch of PlantBottle – The Coca-Cola Co. Inc. announced that beverages in its eco-friendly “PlantBottle” packaging are beginning to arrive on store shelves in select markets throughout the world. Link
  • FDA to look into safety of caffeinated alcoholic beverages – The Food and Drug Administration notified nearly 30 manufacturers of caffeinated alcoholic beverages that it intends to examine the safety and legality of their products. Link
  • The Coca-Cola Co. Inc. is hosting an Investor and Analyst event on November 16 and 17, titled “A Growing World of Refreshment,” in Atlanta to discuss the Company’s ‘2020 Vision and Roadmap for Winning Together.’ Link


  • Native Waters, LLC will now offer its sustainable bottled water in a new 700 ml size. Link
  • Hydro One Premium Beverages announced the addition of BÖDE Mom Health. BÖDE (pronounced body) Mom Health was introduced into all Fresh Markets and many other stores around the southeast. Link


  • RelaxZen announced that it closed a deal with Duane Reade Stores for placement of its relaxation drink.
  • KroniCo, LLC. announced a partnership with The Nackard Bottling Co., based in Flagstaff, Ariz. The Nackard Bottling Co. does business as the Pepsi-Cola Bottling Co. of Flagstaff, and will distribute Kronik. Link
  • Skinny Nutritional Corp. announced that Skinny Water will now be distributed in Arizona by Hensley Beverage Company. Link
  • ViB Holdings LLC announced an agreement with Haralambos Beverage Co. to bring ViB to Los Angeles, Orange, San Bernardino and Riverside counties. Link. The company also announced that ViB can now be found in all Arizona Albertsons stores. Link


  • Dr. Walter Willett of the Harvard School of Public Health suggested that The American Academy of Family Physicians return its recently-accepted grant from The Coca-Cola Co. Inc. Instead of using money from the soda giant to develop content for its site,, Willet said, the organization could instead link to the well-vetted studies provided online by Harvard. Link


  • RelaxZen announced that its relaxation product will be featured in celebrity gift bags at the International Emmy Awards.
  • Microsoft’s new Windows 7 operating system allows marketers to create custom user interfaces to promote their brands, prompting The Coca-Cola Co. Inc. and PepsiCo Inc. to offer desktop themes. Link
  • The Coca-Cola Co. Inc. announced that it selected a team to tour the world as the brand’s “Happiness Ambassadors.” Link
  • The Coca-Cola Co. Inc. will saturate more U.S. urban areas with logos and banners next year in a strategy intended to reverse volume declines, Bloomberg reports. The company plans to double the number of so-called boost zones from 50 North American locations this year. Link
  • 50 Cent and vitaminwater announced the availability of 50’s Sound Lab App on the App Store. Fans can now use their iPhone or iPod touch to create and share their own mixes of “Baby by Me”, the first single off of 50 cent’s long-awaited LP Before I Self Destruct. Link
  • Nestlé Waters North America is highlighting its waters’ sources for its latest regional brands campaign, “Born Better.” Link


  • Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, but their needs and values are vastly different from the generation before them, a new report from Information Resources Inc. found. Link
  • Pediatric food allergies are increasing at a dramatic rate in the United States, new research shows. Link


  • Wave Energy Drink was featured on MSNBC’s “Your Business” program Sunday, November 15th at 7:30 a.m. EST.
  • The (Salisbury, Md.)Daily Times published a lengthy article on Cheerwine‘s recent distribution agreement that brings it to Maryland and Delaware. Link


  • The Board of Directors of PepsiCo, Inc. declared a quarterly dividend of $0.45 per share on PepsiCo common stock. The dividend is payable January 4, 2010, to shareholders of record on December 4, 2009. This quarterly dividend is a 6 percent increase versus the comparable year-earlier period.
  • Hansen Natural Corp. attributed most of its jump in third-quarter gross sales to Monster Energy. Hansen reported $56.5 million in profit for the third quarter, compared with $52.4 million in the year-ago period. Link
  • Cott Corporation announced that its wholly owned subsidiary, Cott Beverages Inc. has closed its private placement of $215 million in aggregate principal amount of 8.375 percent senior notes due 2017, resulting in net proceeds to Cott Beverages of approximately $206.6 million. Link
  • The Gates Foundation bought about 1 million shares of Coca-Cola Co. Inc. stock and now owns roughly 6.7 million shares, according to Beverage Digest.


  • Costco Wholesale Corp. stopped restocking some Coca-Cola Co. Inc. products in its stores after a dispute over pricing. The wholesaler said that Coca-Cola has not provided Costco with competitive pricing that can be passed to customers. The brands subject to the dispute include Coke Classic, Cherry Coke, Black Cherry Vanilla Coke, Diet Coke, Coke Zero, Sprite and Squirt, Dasani Water and vitaminwater along with several energy drinks. Link


  • The Coca-Cola Bottling Company Consolidated distribution center in downtown Salisbury will close its doors for good in March. The plant employs about 40 people. The company has already briefed the workers on what’s to come and has offered most of them jobs at either the Greensboro or Charlotte Coca-Cola facilities. Link


  • Coca-Cola saw a 3.8 percent increase in sales in France after installing velcro billboards advertising the company’s Grip Bottle in bus shelters. Link
  • Malaysian Prime Minister Datuk Seri Najib Tun Razak said The Coca-Cola Co. Inc. wants to build a new modern plant in Malaysia. Link


  • FIJI Water has acquired NSF International bottled water certification. Link
  • Evian‘s ‘Roller-skating Babies’ viral ad has been recognised by the Guinness Book of Records as the most viewed online advertisement to date. Link


  • Honest Tea CEO Seth Goldman told the 2009 Net Impact Conference that he doesn’t feel he sold out by allowing The Coca-Cola Co. Inc. to buy 40 percent of his company. Link
  • Biothera announced a board of scientific advisors to counsel the company on research and development efforts relating to its immune health ingredients. The Biothera Healthcare Scientific Advisory Board includes the following members: Roger Clemens, DrPH, a faculty member in the USC School of Pharmacy and member of the U.S. 2010 Dietary Guidelines Advisory Committee; William Sears, M.D., author of more than 40 books on childcare and Associate Clinical Professor of Pediatrics at the University of California, Irvine School of Medicine; Michael Murray, N.D., author of over 30 books on health and nutrition; Major General (ret) John Parker, M.D., former Assistant Surgeon General of the U.S. Army; and Paul Clayton, Ph.D, Chair of the Forum on Food and Health at Royal Society of Medicine (UK) and former advisor on Committee on the Safety of Medicines.


  • A NASA probe recently found water on the moon, leaving one commentator to wonder if marketers would soon hawk bottled moon water under brand names such as Lunar Dew or Crater-Aide. Link
  • Time named the human-powered vending machine as one of the best inventions of 2009. The device requires customers to bike a certain distance before it will dispense their chosen snack or drink. Link