The Flow: Big Red to buy Jones?; ABA interviews New Yorkers

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P>ON TOP

  • Jones Soda Co. announced that it has received written indication of interest from Big Red Holdings Corporation, the parent company of Big Red, Inc. which is interested in acquiring Jones for a cash purchase price of $0.30 per share of common stock. Link
  • If you haven’t already, take a look at BevNET’s “Best of 2009” Awards. Link
  • The American Beverage Association ratcheted up its campaign against the New York City government’s push to discourage residents from drinking sugared beverages by creating whatrealnewyorkersthink.com. The site collects videos of city residents responding to statements about the campaign — particularly its $250,000 price tag. Link


ON THE SHELVES


  • Kombucha Wonder Drink packaged its top three selling flavors, Asian Pear Ginger, Traditional and Green Tea & Lemon, in 8.4 oz. cans.


DISTRIBUTION


  • Kum & Go convenience stores agreed to expand carriage, sales and promo agreements with ACUTEfruit throughout the Midwest in 2010. Link


BRAND MARKETING & PROMOTION


  • The Coca-Cola Co., Inc., an official sponsor of the 2010 Olympic Games in Vancouver, accused PepsiCo of trying to cash in on the event without investing in it after PepsiCo distributed flags with the company’s logo beside the Team Canada hockey logo. Link
  • The Gatorade Company, in collaboration with ESPN RISE, announced Ashley Wittman of Shakopee High School (Shakopee, Minn.) as its 2009-10 Gatorade National Volleyball Player of the Year. Link
  • Roaring Lion energy drink announced the winners of the 2009 Roaring Lion “Photo Safari” contest. Link


TRENDS AND STUDIES


  • Brands including Canada Dry have increased the use of the word “real” as a shorthand for natural, but may risk government intervention if the trend continues, according to Advertising Age. Link


IN THE MEDIA


  • Mr. Q Cumber will appear on The Supermarket Guru, an online TV show, on Dec. 29.
  • Phil Mooney, the archivist for The Coca-Cola Co., Inc., downplayed his company’s role in cementing the modern image of Santa Claus in a recent Atlanta Journal Constitution article. Link
  • GreenerDesign released a podcast of an interview with Muhtar Kent, CEO of The Coca-Cola Co., Inc., focusing on the company’s environmental efforts. Link
  • Crystal Light‘s new campaign turns the age-old claim of “just add water” on its head, reports the New York Times. Link


FINANCIALS


  • PepsiCo, Inc. announced that its fourth-quarter and full-year 2009 earnings conference call and slide presentation for financial analysts and investors will be webcast live over the internet on Thursday, February 11, 2010 at 8 a.m. eastern time. The company will issue its financial results at approximately 7 a.m. eastern time that morning. The live webcast will be accessible through PepsiCo’s website at http://www.pepsico.com, in the “Investors” section under “Investor Presentations.”


INTERNATIONAL


  • Supermarkets in England have been accused of encouraging binge drinking by continuing to sell alcohol more cheaply than bottled water. Link Meanwhile, the average adult in the U.S. drinks more bottled water than booze. Link
  • Amcor announced that it has received European Commission approval to proceed with the acquisition of the European businesses of Alcan Packaging. Link