The Flow: Red Bull TV; Bottle suit

Pepsi is investing in a $20-million dollar expansion to their existing business in Newport News, Va. It will be a 16,000 sq. ft. expansion that will create 15 new jobs. Link Birmingham, Ala.-based Buffalo Rock Co. has decided to close its SunFresh Beverages Inc. bottling plant in Columbus, Ga. Link

Law, Policy and Advocacy
Marshall Packaging Co. LLC has added The Coca-Cola Co., Kraft Foods and Sunny Delight Beverage Co. to an infringement suit over a bottle design patent. Link

CRUNK!!! Energy Drink has announced that True North has signed on to carry CRUNK!!! in their 111+ stores in Ohio. All 3 flavors of CRUNK!!! will be featured in the True North energy door sets starting this spring. rhino’s energy drink recently launched in 7-Eleven. Link Gold Peak has introduced new Gold Peak Chilled Tea. Link

Coca-Cola India vice-president of marketing Venkatesh Kini is relocating to the company’s head quarters in Atlanta as global head of the beverage giant’s juice portfolio. Link mix1 beverage company announced a newly organized executive team that includes co-founder Greg Stroh as chairman of the board, former CFO/COO Bob Pinkerton as CEO, former IZZE executive Drew Grumhaus as vice president of operations, and former Muscle Milk executive John Baney as executive vice president of sales. In addition, mix1’s new sales team includes regional vice presidents of sales Brenda Stoffel and Sue Bushacher, both previously with Muscle Milk. Former Big Geyser CEO Harold Baron joined Venga to develop its go-to-market strategies. Link

New SKUs
All Sport, Inc. and Dr Pepper Snapple Group, Inc. introduced All Sport Naturally Zero, sweetened with rebiana, an all-natural sweetener from stevia. Link • BAWLS Guarana has expanded its packaging offerings with BAWLS Guarana and BAWLS G33K B33R 10 oz. bottle 12-packs – available at Micro Center stores nationwide. Link ITO EN (North America), INC, announced the debut of Green Tea Ginseng, (Link) Oi Ocha (oh-ee oh-cha) Dark, Jasmine Green, Golden Oolong (Link) and TEAS’ TEA Naturally Sweet. Link

The Chicago Tribune printed a profile on a woman named Marijuana Pepsi Sawyer. Link The New York Times published an article saying that consumers are switching to cheaper alcohols. Link Coca-Cola Co. will hold this year’s shareholders meeting in metro Atlanta for only the third time in the company’s history. The meeting is scheduled for April 22 at the Gwinnett Center in Duluth. Link Chicago-based Judge & Dolph and liquor wholesalers in four other states are being renamed to better reflect the identity of their corporate parent: Wirtz Beverage Group. Link

AQUAMANTRA Bottled Water launched a new, 100% biodegradable-recyclable bottle at the Natural Products Expo West. Link In association with, MEN7, Red Bull has created a branded entertainment Web series called “DNA of Sport”. The series will feature 15 Webisodes that show the boundaries that action sports push. It’s going to document extreme athletes performing difficult and daring athletic tricks. Link printed a profile on a powdered sports drink called XOOD, formulated for endurance athletes. Link The Riverside, Calif-based Press Enterprise published a profile of flavor house Givaudan‘s activities at UC Riverside. Link Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo’s Moutainn Dew. Link Corona Extra has a supporting role in the upcoming Fast and the Furious 4 movie, which opens in theatres nationwide on April 3rd. The beer is featured in the theatrical trailer for the film which is getting plenty of airplay on-line and in theaters. Mott’s is launching the Mott’s Wake-Up Call program. Mott’s has partnered with Emmy-nominated actress Marcia Cross, and the nation’s largest hunger relief organization, Feeding America to provide one million meals to American children and families in need this year. Link Punch Energy Drink founder Zac Workman announced that the Sam Schmidt Paralysis Foundation, and its namesake Sam Schmidt, will be honored as recipients of the inaugural Punch Energy LIVE BETTER AWARD for 2009. Link The Penta Water Company is using limestone for their new packaging. Link