The Flow: BPA ban; Red Bull diet


P>On Top

Joint Juice brought in Red Bull vet Dave Ritterbush as its COO, Beverage Business Insights reported.

Walter Willett, who chairs the nutrition department at the Harvard School of Public Health, argues that there is a “direct causal link” between sugar-sweetened drinks and obesity. Link

A chemical found in green tea helps inhibit sexual transmission of the virus which causes AIDS. Link

On the Shelves

Power Trip announced a new coconut flavor. Link


Innovative Beverage Group announced that the company has entered an agreement with Ludwig Distributing Company to bring drank to east-central Arkansas. Link

Law, Policy and Advocacy

Alabama Gov. Bob Riley signed a bill to immediately raise the alcohol limit on beer from 6 percent to 13.9 percent by volume. Link

The Connecticut state House unanimously approved a bill Friday to ban BPA in reusable containers and containers used for infant formula. href=”,0,5724768.story”>Link

In the Media ran an article about local “conscience” brand, Nika water. Link

AgWeek ran an article questioning what will be the ultimate impact of the trend in beverages toward cane sugar. Link

The Montreal Gazette ran an article on L-Theanine. Link

Brand Marketing & Promotion

PepsiCo is backing up AMP TV spots with a 25-market grassroots sampling campaign. Link

Coca-Cola ignited the summer BBQ season Memorial Day weekend by firing up the nation’s longest grill at the site of NASCAR’s longest race, the Coca-Cola 600 at Lowe’s Motor Speedway. Link

Venga is working with Green Beans Coffee Company to get into stores and cafes in Iraq, Kuwait, Afghanistan and other military bases and is also supporting troops through two charities. Link

Flotsam from The Flow

A New Zealand mom said she lost nearly 100 pounds on a diet of nothing but Red Bull – 10 to 14 cans per day. Link

The San Francisco Chronicle named a press release from the American Beverage Institute as its “favorite of the week.”Link

Wednesday, May 27 is Pepsi inventor Caleb Bradham‘s birthday. Link

Supply Side

Aluminum company Novelis Inc. announced that it recycled an estimated 39 billion aluminum beverage cans in the past year, a new company record. Link