The Flow: Sambazon adds Capital; NY Bottle Bill Stalled


P>On Top

Sambazon announced that it has completed its financing round with southern California-based Rustic Canyon/Fontis Partners. Link

Judge Thomas P. Griesa granted the IBWA, Nestle Waters North America, and Polar Beverages a preliminary injunction, stopping New York State’s recently enacted Bottle Bill Expansion law from commencing on June 1. Link

New Jones Soda CEO Joth Ricci said the company will return to its roots, focussing on unusual flavors and reconnecting with children. Link

Product Announcements

Special K announced weight-management protein shakes. Link

Canadian company Double D Beverage Corp. is coming to America. Link

Toronto-based U & Me Marketing has launched a beverage in Canada based on Chaotic, the #1 selling trading card game in Canada, and popular animated TV series. Link

Brooklyn Bottling Company switched from glass to Amcor’s PET for its Squeez’r beverages. Link

•Dean Foods announced that its grocery store brand Swiss Premium Tea will roll out nationally this summer. Link

Power Trip Beverages announced it has introduced a coconut-flavored energy drink. Link


Celsius Holdings, Inc. announced that Celsius is now available in more than 80 Price Chopper locations. Link The brand is also now available in all Roche Bros. Supermarkets. Link

BAWLS Guarana has kicked off partnerships with three new distributors: Hedinger Beverage (Southern Indiana and Evansville) New Jersey, Canada Dry of Asbury Park, NJ (Oceanside and Monmouth Counties) South Carolina – Modern South Distributing (Northwestern South Carolina and Greenville.) Link

XYIENCE signed distribution deals with Hensley, Anheuser-Busch Distributor Matagrano and Coca-Cola of Santa Fe. Link

Innovative Beverage Group Holdings, Inc. announced that the company has entered into an agreement with Ludwig Distributing Company to bring drank to east-central Arkansas. Link


Frutarom reported sales of $98.4 M in the first quarter of 2009 – a decrease of approximately 5.5 percent compared to the first quarter of 2008. Link

PepsiCo, Inc. announced that its second-quarter 2009 earnings conference call will be webcast live on Wednesday, July 22, 2009 at 9 a.m. eastern time. The company will issue its financial results before the stock market opens that morning. The live webcast will be accessible through PepsiCo’s website at, in the “Investors” section under “Investor Presentations”, and will be archived for replay at the same website for a period of 14 days.

Ball Corporation will speak to the investment community on June 4 at the Goldman Sachs Basic Materials Conference in New York City. R. David Hoover, chairman, president and chief executive officer, is scheduled to speak at 8 a.m. Eastern Time. Link

The Coca-Cola Company announced Gary Fayard, executive vice president and chief financial officer, will present at the Deutsche Banc Consumer Conference in Paris at 5:15 a.m. (EDT), Tuesday, June 9, 2009 in Paris. The Company invites investors to listen to the live audiocast of the conference call at its website, A replay in downloadable MP3 format will also be available within 24 hours after the audiocast on the Company’s website.

The Pepsi Bottling Group, Inc. announced that shareholders re-elected the Company’s 10 Directors and ratified the appointment of Deloitte & Touche LLP as PBG’s independent registered public accounting firm for fiscal year 2009. 

Law, Policy and Advocacy

Coca-Cola spent $600,000 in the first quarter to lobby on ethanol, energy issues and other matters. Link

Sodexo is the first food service provider to sign on to the Alliance for a Healthier Generation’s School Beverage and Competitive Food Guidelines, Link a distinction that earned the praise of the Alliance. Link

Robert F. Kennedy Jr. wrote an editorial for the New York Times criticizing the state’s new bottle bill for exempting enhanced waters with sugar. Link

Makers of bottled water will face tougher U.S. standards to prevent contamination with E. coli bacteria. Beginning Dec. 1, companies must test source water weekly for the germs. Link

Trends and Studies

Most Americans are either trying to lose or maintain their weight by changing the amount of food they eat, according to the International Food Information Council Foundation “2009 Food & Health Survey, Consumer Attitudes toward Food, Nutrition & Health.” Link

A Mayo Clinic study found that an active ingredient of green tea has been effective in treating leukemia patients. Link

Brand Marketing

Alizé will be sponsoring the Kick-Off to Summer Party at the Byron & Tracey Salon in Beverly Hills on May 28th- 29th.

Harcos announced a partnership with gaming developer The Sim Factory, LLC to create a Mana Energy Potion-themed track and car for its ARCA SIM RACING game. Link

The Coca-Cola Foundation awarded grants totaling $100,000 to six nonprofit organizations in Alabama working to change the behavior of sedentary teens. Link

• BAWLS Guarana announced that it has recently enjoyed on-screen appearances on TV shows “The Real Housewives of New Jersey,” “Surviving Suburbia,” “Entourage,” “My Boys,” “Monk,” as well as the films “Cloverfield,” “Role Models,” and “Flying By.” CEO Hoby Buppert even appeared on “Reno 911.” Video clips from these episodes are available in the Media Room at

Venga Functional Infusions announced that it is now available to U.S. troops in the Middle East and is also supporting pro-soldier charities. Link

Tooting Their Horn

TeaZazz Sparkling Tea Co-Founders, Tamara Saretsky and Delicia Soliman, were nominated for The Women in Business Award for the Los Angeles Business Journal and Tamara Saretsky was nominated for the Orange County business Journal.

The online Chicago magazine Gapers Block noted Dry Soda and Vignette Wine Country Soda as beverage finds at the National Restaurant Association show. Link

The Wall Street Journal named Judy Hong of Goldman Sachs as its top beverage industry analyst. Link

Men’s Health named Hint Mango Grapefruit as the best flavored water for men. Link

Archer Daniels Midland Company received the Foreign Policy Association’s Corporate Social Responsibility Award. Link


Hall of Fame Beverages, Inc. announced it has enlisted two new executives. Link

Senomyx, Inc. announced the appointment of David L. Linemeyer, Ph.D., to the position of Vice President, Biology. Link

Stan Sthanunathan, vice president of marketing strategy and insights for Coca-Cola has been named to chair the Advertising Research Foundation’s Online Research Quality Council. Link

SKINNY NUTRITIONAL CORP. announced that Pat Croce has reaffirmed his commitment to the Company as a member of its Board of Advisors. Link

Generic drug maker Mylan Inc named Jolene Varney, former finance executive from soft drink maker Dr Pepper Snapple Group, as its new chief financial officer. Link

In the Media

The San Antonio Express News profiled Nerd Energy Drink and its creator, Vinicio Montes. Link

Supply Side

JDA Software Group, Inc. announced that Dr Pepper Snapple Group is in production with JDA Planogram Generator. Link

The Cherry Marketing Institute asked the (self-serving) question, is Cherry Juice a new ‘sports drink?’ Link

The first bottles of V-8 V-Fusion should roll off the assembly line at Campbell Soup’s Paris, Tex. plant in mid-August. Link

Minute Maid, a subsidiary of The Coca-Cola Company, has begun commissioning a new hot-fill production line at its plant in Waco, Texas. The new line is expected to be completed next month. Link

Kyowa Hakko USA announced GRAS self-affirmation for its brain health ingredient, Cognizin. Link

Niutang Chemical announced it plans to expand its sucralose capacity to 500 metric tons, from 300 metric tons, within the next three years. The company also said it has the ability to further expand its sucralose capacity to 1,000 metric tons by 2014. Link

Robbie Manufacturing launched its ‘Fantastic Flexibles’ brand of plastic packaging. Link

Embria Health Sciences, announced that its immune health ingredient, EpiCor, received a new GRAS designation at the inclusion rate of up to 3 grams per serving in all food categories. Link


The newest product to take advantage of Bottled Water’s faltering popularity? The AquaSafeStraw personal filtration unit. Link