The Flow: Mukhtar Kent, Seth Goldman, and Hugo Chavez?


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  • The U.K.’s Financial Times featured a profile on Seth Goldman and Honest Tea, with the lead quote “They [Coke] have probably killed more brands than they have built.” Link
  • Venezuelan President Hugo Chavez has ordered The Coca-Cola Company to withdraw its Coke Zero brand, launched in the country only two months ago. Chavez’s health minister Jesus Mantilla ordered Coke Zero to be removed from store shelves saying: “The product should be withdrawn from circulation to preserve the health of Venezuelans.” Link
  • Coca-Cola CEO Mukhtar Kent appeared on CNBC speaking out against President Obama’s plan to tax the overseas earnings of American businesses. Link
  • & Beverage Spectrum magazine are now accepting entries for the 2009 Bottled Water Guide, which will be published in early August. Link
  • BevNET invites you to follow us on Twitter Link, LinkedIn Link, and Facebook. Link


  • Combine Drinks, Inc. is set to introduce a brand to the sports drink market. Link
  • EQ Labs, Inc. announced it has added three new flavors of the effervescent energy tablet, EQ Smart Energy Drink. Link
  • Numi Organic Tea has adjusted the per-bottle pricing of its line of Organic Puerh Teas. Numi’s Organic bottled Puerh teas now have an SRP of $2.49 per bottle, down from $2.79 each.


  • ZICO Pure Premium Coconut Water has signed a deal with Worcester-based Polar Beverages to distribute its products throughout the region. Link
  • HER Energy has partnered with Grocers Supply Company, Inc. for distribution covering all of Indiana and four surrounding states. Link
  • Whole Foods is now offering fountain soda from Oogave. These will be placed in the “café” area of the store, starting in the Western region. They’ll feature 6 of their existing flavors, as well as two new non-carbonated flavors, lemonade and green tea, which will be produced exclusively for Whole Foods.
  • Skinny Nutritional Corp. announced that the company has entered into an agreement with Ukrop’s Super Markets. Skinny Water will be available in all 27 Ukrop’s locations beginning in June. Link
  • ROCKIN’ WATER, is rockin’ Fairway Market stores in New York and New Jersey. Link


  • POM Wonderful and TX-based Fresherized Foods, Inc. announced a settlement to the lawsuit filed by POM Wonderful against Fresherized Foods on September 22, 2008. Link


  • The TATA Tea group has announced a strategic reorganization of its beverage businesses. The $1billion group is integrating its tea, coffee and water brands and businesses around the world under a single management team and today announced a 12% increase in income year-on-year as a result of its strong branded business.
  • Cott Corporation announced that the Company will present at the Barclays Capital 2009 Leveraged Finance Consumer Conference in New York City on Tuesday, June 16, 2009. The presentation, which will begin at approximately 10:50 a.m. (EDT), will be webcast through the investor relations section of the Company’s website at and will be archived for replay for a period of two weeks following the event.


  • Mintel reported that the annual consumption of milk for each household that uses milk declined by 3 gallons in 2008 compared to 2006.
  • A new study published in the journal Obesity Surgery suggests that obese people have a different physiological response to food: they continue to salivate longer in response to a new taste than do people of normal weight. Link


  • California’s San Mateo County will stop purchasing bottled water under a new ordinance that takes effect July 1. Link
  • Several companies that ship products by truck, including Kraft, Coca-Cola, MillerCoors and Campbell‘s, have stepped up efforts to get Congress to allow heavier rigs on the nation’s interstate highways. Link


  • Pereira & O’Dell announced that it has been named as the advertising agency of record for Muscle Milk. Link


  • Red Bull‘s NASCAR car made a pit stop in Manhattan, with its NASCAR pit crew. Link
  • Dr Pepper is celebrating its 118th birthday this week in Dublin, Texas, and the town’s name has been temporarily changed to Dr Pepper in honor of the celebration. Link
  • Coke Zero is giving fans a taste of NASCAR. Four lucky fans announced during the TNT telecast of the Coke Zero 400 will win a ride in a stock car with a NASCAR driver at the wheel. Link
  • Norwegian Cruise Line and Pepsi have teamed up to give customers who book a seven-night or longer cruise before Oct. 15 for sailings through 2010 a special Norwegian and Pepsi branded souvenir cup that gives them access to unlimited fountain soda refills. Link
  • Crunk!!! Energy Drink announces that it is a sponsor of this year’s JAM’N 94.5 FM Summer Jam 2009 Concert in Boston, MA.
  • PureSport announced that it has signed an endorsement agreement with Angela Stanford, who is currently ranked seventh worldwide in women’s professional golf. Link
  • Nestle Waters North America displayed one of ist diesel-electric hybrid delivery trucks at the first “Hybrid on the Hill” event in Washington D.C. Link
  • Venom Energy gathered a team of athletes from all across the country to promote its brand. Link
  • Aquarius Spring! is providing $500,000 in grants to community watershed organizations to facilitate consumer education and clean-up events at watersheds in 10 markets. Link
  • WAT-AAH! announced the results of their first nationwide WAT-AAH! Challenge. Out of the 1,082 children who participated, 1,072 chose WAT-AAH!, six chose juice and four chose soda. Link


  • Coca-Cola Enterprises announced the deployment of 15 hybrid electric delivery trucks at the Needham, Mass., Market Service Center, the largest single deployment of hybrid vehicles in the company’s history. Link
  • GSB Flavor Creators introduced a new set of dance-themed shuffled flavor blends. Link
  • A new enhanced water line launched in Ball‘s 16-oz. Alumi-Tek bottles. Link
  • Sweet Green Fields opened a 160,000 square-foot extraction facility in China. The extraction facility will allow SGF to double its production to meet growing Reb-A demand. Link
  • Plexus Corp. announced that it is partnering with The Coca-Cola Company to manufacture Coca-Cola Freestyle proprietary fountain dispenser. Link
  • Solae, LLC introduced SUPRO XF, a new soy protein isolate. Link


  • Coca-Cola Japan has introduced an easy-crush bottle for its I LOHAS mineral water there. Link


  • Barry Sanel of Barry Sanel Packaging Advisors has been named a Certified Packaging Professional by the Institute of Packaging Professionals. Link
  • Facebook, in its first monthly round of “Blue Ribbon Awards,” honored vitaminwater for having a creative, interactive Facebook campaign and an engaging Facebook page. Link


  • The Coca-Cola Company announced the formation of a new structure that will integrate Global Business Services, Global Information Technology and Transformational Productivity. Harry Anderson to Lead Global Business and Technology Services, Ann Taylor to Head Global Business Services and Jeremy Faa to Lead Global Finance Transformation Link
  • Market Drive hired Randi Moore, a seven-year veteran of Pepsi Cola North America, as its vice president and account director. Link


  • 75 years ago this Friday, Pepsi produced its first bottle of the soft drink outside the U.S. – in Quebec. Link
  • The American Beverage Association celebrated its 90th birthday. Link
  • drank achieved a milestone as an alternative beverage: a local news station ran a story raising concerns over its possible health effects – though the dietician in the story said she was more concerned with what people are mixing drank with rather than drank itself. Link
  • Amp appeared on the back of Stephen Colbert’s head on The Colbert Report’s report from Iraq. Link