The Flow: Mayors research bottled water; fed bev tax unlikely

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strong>ON TOP
  • The U.S. Conference of Mayors passed a resolution setting a one-year period to conduct a study to measure the amount of tap water specifically used by bottled water companies (prior to further purification) and determine how cities can be appropriately compensated for that use. Link
  • IFT09, the Institute of Food Technologists Annual Meeting & Food Expo, took place from June 6-9 in Anaheim, CA. Getting the most play at the show was Rebaudioside A (Reb-A). Link
  • Proposed federal taxes for beverages have been described as “on life support” by Sen. Max Baucus (D-Mont.) Link
  • Nestle Waters North America received a favorable response to its plan to build a bottling plant in Oregon. Link

ON THE SHELVES

  • Jones Soda Co. introduced a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. Link
  • Y Water launched in New York City. Link

DISTRIBUTION

  • OOBA Sparkling Hibiscus announced it is on the shelf in the following locations: Shaw’s markets (Connecticut, Maine, Vermont, Massachusetts, Rhode Island) Earth Fare Markets (North Carolina), Dierbergs (greater St. Louis, MO area), FoodTown (New York, New Jersey, Pennsylvania), Lund’s & Byerly’s (Twin Cities, Minnesota), AJ’s (Arizona), Andronico’s (Northern California), Central Market (Texas), United Market (Texas).
  • ZEVIA‘s stevia-sweetened zero calorie sodas have been picked up by Whole Foods Market in more than 250 stores. Link
  • As part of a new vending partnership with Whole Foods, Go Fast Sports & Beverage Co. has introduced two new energy beverages, GFTea and Z17, at Whole Foods locations in Colorado and Kansas and will soon be stocking shelves in New Mexico and Utah.
    Link

IN THE COURTS

  • The U.S. International Trade Commission voted to institute an investigation of certain energy drink products based on a complaint filed by Red Bull GmbH and Red Bull North America. The complaint alleges violations in the importation into the United States and sale of certain energy drink products that infringe trademarks and a copyright asserted by Red Bull. Link

IN THE MEDIA

  • The MetroWest Daily News ran a story on a new sports drink called “Biba” created by a Boston-area dentist. Link

BRAND MARKETING & PROMOTION

  • Red Bull hosted its most recent air race in Detroit. Link
  • The Dr Pepper Snapple Group hosted its 7th annual Snapple Big Apple Barbecue Block Party in New York City.
  • Kool-Aid and KaBOOM! announced the launch of KaBOOM! Play Days. Link
  • Unilever unit Lipton Tea kicked off an online-advertising campaign that places photos and video of its tea-farming processes alongside National Geographic Web pages on sustainable agriculture. Link
  • US Farms, Inc. announced the launch of its new Hispanic focused web site www.jugodealoevera.com. Link
  • In honor of National Fruit and Vegetable Month,Tropicana Products, Inc. is rallying people to “Get Your Fruit On!” with Tropicana Pure Premium orange juice, starting in June. Link

SUPPLY SIDE

  • Closure Systems International introduced the new Aqua-Lok mini 26mm closure. The ultra-lightweight closure represents a 40 percent resin savings in the bottle finish and closure compared to standard 26mm closures. Aqua-Lok mini 26mm also provides tamper-evidence prior to seal release for maximum product security. Link

INTERNATIONAL

  • After last week banning Coke Zero, Venezuelan President Hugo Chavez suggested that his country should ignore international patent laws and manufacture Tetra Pak domestically. Link

PEOPLE

  • Coca-Cola CEO Muhtar Kent saw his pay package increase 87 percent to $19.6 million in 2009. Link

ETC.

  • In one of the most bizarre product placements we’ve ever seen, Rapper and vitaminwater investor 50 Cent appeared on an episode of Jimmy Kimmel Live to douse Sesame Street icon Elmo with vitaminwater and save him from being roasted by a barbacue chef. Link