The Flow: FDA to review BPA; Coke and Pepsi clash on isotonic



  • The US Food and Drug Administration has said it is reviewing its advice that bisphenol A is safe for use in baby bottles and food containers, pledging to announce its findings within weeks. Link
  • & Beverage Spectrum magazine are now accepting entries for the 2009 Bottled Water Guide, which will be published in early August. Link
  • Coca-Cola and PepsiCo clashed in a New York court room over a now-ended Powerade campaign that declared Gatorade “incomplete.” Link
  • Red Bull issued a statement on the discovering of cocaine in Red Bull products in Asia, declaring it ” absolutely impossible for Asian (or any other) authorities to have found traces of cocaine in Red Bull Energy Drink.” Link
  • From Beverage Spectrum magazine: More Than Child’s Play Developers of kids’ beverages are still battling against Capri Sun and its ilk. Link


  • AquaGenus announced AquaHydrate, a sports water designed for hydration. Link
  • Wellness Brands launched a rehydration beverage based on that which NASA gives its astronauts. Link


  • SKINNY NUTRITIONAL CORP. announced the company has entered into an agreement with Shoppers Food & Pharmacy. Skinny Water will be available in all 63 Shoppers starting May 2009. Link
  • Reed’s, Inc. announced that it has formed a partnership with DP Distribution. Link
  • Innovative Beverage Group Holdings, Inc. (announced that the company has entered into an agreement with Jacksonville, FL-based North Florida Sales for Northeast Florida distribution of drank. Link. The company also announced an agreement with Superior Products of Willows, CA to bring drank to 13 counties in Northern California. Link
  • AirTran Airways announced that it is adding Fresca onboard all flights. Link
  • essn is now promoting its products in Texas and the North East region. Link


  • Chatter about a potential federal beverage tax has riled interest groups beyond the beverage industry, the Associated Press reports. Link
  • U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy proposed new energy standards for vending machines. Link


  • Dr Pepper Snapple Group, Inc., announced that Larry Young, president and CEO, will present at the Deutsche Bank Global Consumer & Food Retail Conference in Paris, France, at 4:00 p.m. (9:00 a.m. CDT) on Tuesday, June 9. The audio and slide presentation will be accessible live through the DPS website at and will be archived for replay for a period of 14 days


  • A recent research review concludes that, media speculation aside, using aspartame as a sweetener has no effect on appetite or food intake. Link


  • The Dr Pepper Snapple Group announced that it would close a Yoo-hoo plant in Oplousas, Louisiana. Link
  • In a continuation of the merger drama between PepsiCo and Pepsi Bottling Group, PBG estimated potential post-merger cost synergies at $750-800 million, four times that of PepsiCo’s estimation of $200 million. Link
  • Go Healthy, Inc. announced that it has entered a Letter of Intent to acquire property which is the site of a source of high pH water from a premier aquifer. Link
  • Ganeden Biotech, Inc., announced a collaboration with Liquid Health Labs to sell a new probiotic-enhanced beverage using PowerCap technology. Link


  • Susan K. Neely, president and CEO of the American Beverage Association, wrote a column called “Solutions, Not Soundbites,” for the Huffington Post. Link
  • Billboard named Coca-Cola‘s 1971 “I’d Like to Teach the World to Sing” commercial as the second-best use of music in a commercial of all time. Link
  • Coke and IllyCafe are taking a slow and deliberate approach to the roll-out of illy issimo, the Atlanta Journal Constitution reports. Link


  • Fuze Beverage partnered with radio station Pulse87. Fuze Beverage will be branded as “Fuze Infusion Beverages powered by Pulse 87.7” and Pulse 87.7 will be branded as “Pulse 87.7 Hydrated by Fuze Beverage.” Link
  • The Gatorade Company, in partnership with ESPN RISE, announced senior midfielder Dillon Powers of Plano Senior High School (Plano, Texas) as its 2008-09 Gatorade National Boys Soccer Player of the Year. Link
  • Numi Organic Tea announced that it would partner with Big Tree Climate Fund to purchase renewable energy certificates and carbon offsets. Link
  • PepsiCo launched the web site for its “Drink Up, Rock Out” promotion with Rock Band. Link
  • BAWLS Guarana has expanded its Military Pack program to include notes of support from BAWLS fans everywhere. visit to send a shout out to a BAWLS fan serving in the military for inclusion in an outgoing BAWLS Military Pack at no cost.
  • GURU Beverage Co. announced the continued roll-out of its online-only “Clean Energy for Dirty Minds” video campaign. Link
  • Coca-Cola is partnering with Black Entertainment Television’s music series 106 & Park – to ask African-American teens “What’s your formula?” Link
  • EQ Labs, Inc. announced that it will be the energy drink sponsor of the 9th Annual Derrick Brooks Celebrity Classic golf tournament. Link
  • All Sport, Inc. signed a multi-year endorsement agreement with professional golfer John Daly. Link
  • NESTEA partnered with the NBC Universal Digital Studio and announced the production of an original webisode series, “CTRL.” Link
  • The FRS Company announced three time champion basketball player Derek Fisher as the latest athlete to join the FRS Healthy Energy team. Link
  • Total Nonstop Action Wrestling announced a partnership with Stacker 2 – 6 Hour Power Extreme Energy Shot. Link


  • Coca-Cola announced a green tea-flavored Coke for the Japanese market. Link
  • The Coca-Cola Company and FIFA, football’s world governing body, today announced details of the route which will span 86 countries during the 225-day tour and allow thousands of fans around the globe to see the FIFA World Cup Trophy in person. Link
  • Monster debuted a re-sealable can in Europe. Link


  • Steve Jugan, a brand manager for Hansen Beverage Company, received the ‘Visionary of The Year’ award from Coastline Community College.


  • Zico Coconut Water has relocated its headquarters from Oradell, N.J. to Hermosa Beach. Link