The Flow: Gatorade slips after ‘G’; Kent on beverage taxes



  • Gatorade’s still slips after ‘G’ campaign: PepsiCo’s ‘G’ campaign for Gatorade didn’t translate to green. Link
  • The Coca-Cola Co. attacked proposals to create a tax on sugared drinks to help pay for US healthcare reforms, saying “the consumer in this environment is not ready for a tax on a basic staple like non-alcoholic beverages”. Link
  • The International Bottled Water Association filed a lawsuit in the United States District Court for the Western District of North Carolina in response to the marketing campaign for the Eco Canteen stainless steel beverage container in which Eco Canteen claims that “plastic water bottles could be poisoning you and your family.” Link


  • Arizona Beverages has introduced AriZona Kidz teas. For every six-pack purchased of the 10-ounce version of AriZona’s lemon iced tea, the company will donate five percent of net sales to Operation Smile; a non-profit organization that works globally to help children born with facial deformities. Link


  • SKINNY NUTRITIONAL CORP. announced that it has entered into a distribution agreement with Canada Dry Bottling Company of New York. Link
  • Potencia USA LLC, Potencia Energy Drink in Alliance with Bebida Beverages Company have announced the addition of distribution partner Henderson Beverages, which operates out of Bowling Green, Kentucky. Link
  • ViB Holdings LLC announced a distributing agreement with Mission Beverage to bring ViB to Los Angeles. Link


  • The Dannon Company awarded the Ohio FFA Foundation the fourth annual Dannon Next Generation Nutrition Grant. The Ohio FFA received $30,000 in support of its program, Healthy Habits for FFA and Friends, to provide well-balanced food options and nutrition education for youth across Ohio. Link
  • Coca-Cola Enterprises announced that it has set goals for its five strategic Corporate Responsibility and Sustainability focus areas and has committed to achieving these goals by the year 2020 – what the company is calling “Commitment 2020.” Link


  • Demand for bottled water is evaporating, as the product is now viewed as “trashy,” according to Lisa Kaas Boyle at the Huffington Post. Link
  • When trying to determine how and when consumers will recover from the downturn, Coca-Cola CEO Muhtar Kent sees the world as “A Tale of Four Cities.” Link


  • Evidence supporting the theory that green tea helps prevent cancer is still murky, according to a recent review of studies. Link
  • Researchers have found that drinking milk can lessen the chances of dying from illnesses such as coronary heart disease and stroke by up to 15-20 percent. Link


  • A former PepsiCo executive admitted to embezzling more than $1.8 million from the company. The U.S. Attorney for the Southern District of New York announced on Wednesday that Edward Backus pleaded guilty to three felony counts — one count of conspiracy, one count of travel-agency mail fraud and one count of livery-company mail fraud. Link


  • PepsiCo, Inc. reported solid revenue and operating profit results in the second quarter of 2009. In constant currency, the company delivered a 5.5 percent increase in net revenue. Link
  • The Board of Directors of The Pepsi Bottling Group, Inc. declared a quarterly dividend of $0.18 per share. The dividend is payable September 30, 2009 to PBG shareholders of record on September 4, 2009. Link
  • The Board of Directors of The Coca-Cola Company declared a regular quarterly dividend of 41 cents per common share. The dividend is payable October 1, 2009, to shareowners of record as of September 15, 2009. Link
  • PepsiCo achieved net profit of just under 1.67 billion dollars in the second quarter, down slightly from 1.71 billion dollars in the year-earlier period, the company reported Wednesday. Link
  • Celsius Holdings, Inc. announced that the revenue for the second quarter was approximately $1.2 million, an increase of 16.6 percent versus the same period last year. Link


  • New spindle upgrades from Closure Systems International are now available as direct “bolt-on” replacements to upgrade existing spindles on the popular CSI Series 200 cappers. These rugged new state-of-the-art spindles provide optimal application performance on high-speed bottling lines that require enhanced capping precision. Link
  • Noni Biotech International LLC announced the opening of their new processing facility for Noni juice, powders and concentrates. Link


  • While bottled water is hurting in the U.S., it’s experiencing “strong growth accross all markets” in India, according to India’s Food & Beverage News. Link


  • The Board of Directors of The Coca-Cola Company elected Joseph Tripodi as executive vice president, Harry Anderson as senior vice president, Kathy Waller as controller and appointed Connie McDaniel as chief of Internal Audit. Link


  • An entrepreneur in North Carolina is trying to bring camel milk to the U.S. Link
  • Frozen yogurt retailer Red Mango announced it will become the first retailer to offer made-to-order iced teas fortified with probiotics. Link