The Flow: PepsiCo to buy Amacoco; Geyser partners with Polar



  • PepsiCo Agrees to Acquire Amacoco, Brazil’s Largest Coconut Water Company – The agreement marks PepsiCo’s entry into the fast-growing market for coconut water. Link
  • PepsiCo’s purchase of Amacoco good for coconut water – American coconut water marketers praised the move as lending validity to their chosen category – though it could create a difficult competitor in the future. Link
  • Distributors partner to bring New England tea to NYBig Geyser brought Polar Beverages‘ Black Jack Teas to New York City in July, Link


  • Vuka LLC announced the launch of a new line of four energy drinks specifically formulated to provide intelligent energy for specific activities. Link
  • Entrepreneurs Greg and David Figueroa announced the launch the iChill relaxation shot. Link


  • Sweet Leaf Tea announced new distributors in the Southeast: General Wholesale (Atlanta and Augusta, Georgia), Alabama Crown (Alabama), Tennessee Crown (Chattanooga, Tennessee), RJ Lipman (Nashville, Tennessee), Champion Brands (Jacksonville, Florida), and Florida Beverage Sales (Pensacola, Florida). Link
  • Adina For Life Inc. announced that its lines of Adina Natural Highs and Adina Holistics will be sold at participating Jamba Juice locations in California. Link
  • Double D Functional Beverage has concluded a deal with Loblaws group that will make Beaver Soda available across Canada in the nation’s largest grocery retailer.
  • Hydro One will be stocking products in all 91 stores of THE FRESH MARKET. These products will be distributed by Burris Logistics based in Atlanta, GA. Link


  • A federal appeals court in Atlanta upheld the ruling of a lower court that found no connection between Coca-Cola Co. or its Colombian bottlers in the deaths and torture of union leaders in the South American nation. Link
  • The U.S. Court of Appeals in Philadelphia resurrected a lawsuit filed against Dr Pepper Snapple Group for labeling Snapple Iced Tea as “all natural” when it was sweetened with high-fructose corn syrup. Link


  • PepsiCo and MTV named its nominees for the “2009 MTV Video Music Awards Best Performance in a Pepsi Rock Band Video” category. Link
  • Red Bull has launched a promotion for its X-Fighters stunt team that allows internet users to participate in a choose-your-own-adventure-style YouTube game. Link
  • Monster Beverage Company announced that it has entered into a limited, non-exclusive licensing agreement with ONE Industries to present a variety of Monster Energy branded products aimed at the motocross and off-road communities. Link
  • PepsiCo has filed trademarks for new Mtn Dew Voltage labels. Link
  • Dr Pepper Snapple Group is donating a 15-passenger bus to Plano-based My Possibilities, a non-profit dedicated to adults with disabilities. Link
  • Snapple has assembled a new set of “Real Facts” and each fact will now have it’s own micro-site. Link


  • Dr Pepper Snapple Group, Inc. reported second quarter 2009 earnings of $0.62 per share. The company reported earnings of $0.42 per share in the prior year period, or $0.60 per share excluding certain items. Link
  • Jones Soda Co. announced a reduction in workforce of approximately 2 percent, to take effect on August 31, 2009. After this reduction, the Company’s headcount will be 43. Link
  • Rochester, New York’s Coca-Cola manufacturing operations will cease in November, ending 57 jobs. The 120 sales and operations workers at the facility, Rochester Coca-Cola Bottling Co. will not be affected by the shutdown. Link
  • Lifeway Foods, Inc. announced results for the second quarter, which ended June 30. total sales increased 26 percent to approximately $14.5 million from $11.5 million during the same period a year ago. The company attributed this increase primarily to increased sales and awareness of its Kefir. Link
  • Ball Corp. said it plans to offer senior notes priced at $700 million, which is $50 million more than it had announced on Monday. Link


  • Marketing Daily took a look at the promotional partnership between PepsiCo, Rock Band and MTV. Link
  • Fortune ran a roundup of corporate logo changes, including Tropicana, Starbucks, Pepsi and Kraft. Link
  • Coconut water got another boost from Tampa Bay Online, including a shout out to Zico, O.N.E. and Vita Coco. Link
  • Departed CEO for the Coca-Cola Co., Nevelle Isdell , sat down for an interview with the Belfast Telegraph. Link
  • Every Day With Rachel Ray published a survey of bottled iced teas, naming products from Snapple, Archer Farms, Sweet Leaf, Steaz, New Leaf and Ito En as the best of different categories. Link
  • The bottled water boom appears to be over, according to pieces from the Washington Post Link and the Wall Street Journal. Link
  • Dan Bena, Director of Sustainability, Health, Safety and Environment at PepsiCo International, wrote an opinion piece for Environmental Leader declaring that companies have not only a role, but an obligation to protect water as a basic human right. Link
  • Time published an article on British, environmentally conscious bottled water brand Belu. Link


  • Large U.S. food companies have been pushing the Obama administration to ease sugar import curbs, citing forecasts for unprecedented sugar shortages. Link


  • Wilhelmina International, Inc. and Lifestyle Beverages, Inc. announced that Wilhelmina has become an equity and marketing partner of Lifestyle Beverages. Link


  • A strike at a Coca-Cola warehouse and distribution centre in Saskatoon has come to an end, with both parties agreeing to disagree. Link
  • Waypharm USA, LLC announced its official launch as a privately owned pharmaceutical and functional food company. Link
  • Ethical Naturals Inc. of San Anselmo and Cargill Inc. signed documents to finalize the settlement between the two companies with respect to the production and sale of glucosamine from vegetable sources. Link


  • The BBC has been accused of wasting public money and creating environmental damage by spending £406,000 ($669,128) per year on bottled water. Link


  • Inc. magazine named MonaVie, maker of acai-based nutritional and energy drink products as No. 1 in the Inc. 500 Food & Beverage category, No. 3 in Revenue and No. 18 on the overall Inc. 500 list. Link


  • George Edward Eldridge Jr., known as “Mr. Coca-Cola” because for 15 years he was director of community affairs for the Coca-Cola Bottling Co., has died at the age of 64. Link


  • Google is working on a new version of its search engine called “Caffeine.” Link
  • The Coca-Cola Co. was a big winner in a recent study that rated consumers’ recall of NASCAR sponsors. Link