The Flow: BevNET LIVE announced; Judge nixes AriZona sale



  • BevNET Live Winter 2009 + Beverage School – invites beverage companies and entrepreneurs to attend BevNET Live Winter 2009, December 8 at the Loews Santa Monica Beach Hotel. Link
  • AriZona Stake Sale Thrown Out – A New York Judge blasted estranged AriZona Beverages partner John M. Ferolito’s attempt to sell a portion of the jointly-held business to an investment group. Link


  • Nestle Waters North America is launching its new re-source natural spring water, a brand focused on raising consumer awareness about the importance of recycling, exclusively at Whole Foods Market stores. Link
  • KIDStrong Enterprises announced it was launching an all-natural hydration beverage for children. Link


  • Hiball Sparkling Energy Waters recently launched in over 900 new doors including: Stop & Shop, Giant Landover, Ukrops, Foodtown, Mrs. Greens, HEB, Henry’s, Sun Harvest, Fred Meyer and Sunflower Markets.
  • New Leaf Brands announced that 7-Eleven is now carrying New Leaf Tea in 280 stores in the Metro New York area. Link
  • Innovative Beverage Group Holdings, Inc. announced a partnership with The Lewis Bear Company in Pensacola to distribute drank in the Florida panhandle. Link


  • A Coca-Cola bottler in Baton Rouge is among the companies benefiting from more than $100 million in tax breaks authorized by a Louisiana state board. Link
  • Chaffee County, Colo. officials approved a permit for Nestle Waters North America to tap natural springs along the Arkansas River for its Arrowhead brand of bottled water. Link


  • On September 26, Grand Avenue and 5th Street in Downtown Los Angeles will be reconfigured into raceways for the Red Bull Soapbox Race. Link
  • The Douglas County (Georgia) Parks and Recreation Department will receive 10 new scoreboards in exchange for selling only Coca-Cola beverages. Link
  • Maurice Cooper, Sprite‘s North America business manager for The Coca-Cola Co., presented the Zeta Phi Beta sorority with a check for $83,333.33. The check marked the role the sorority played as one of the partnering organizations of the National Pan-Hellenic Council supporting the 2009 Sprite Step Off. Link
  • CBS announced an entertainment marketing breakthrough: the first-ever use of video in a print advertisement. The innovative ad serves as the centerpiece of a partnership between CBS and PepsiCo‘s Pepsi Max. Link
  • Icelandic Glacial has become the official water of ski resort Squaw Valley USA. Link


  • Food and beverage executives are generally optimistic about their industry’s outlook despite their belief that overall economic recovery is likely to take longer, according to a new survey from KPMG LLP, the audit, tax and advisory firm. Link
  • Food and beverage companies are among the nation’s largest carbon emitters according to Trucost, an environmental data provider. Link
  • The trend toward nutrient-enriched foods and beverages has given rise, in many cases, to people buying little more than “dressed-up junk food,” according to the Associated Press. Link


  • Baywood International, Inc. announced a shareholder update and financial results for the quarter that ended June 30, 2009. Sales of New Leaf beverages increased 69.4 percent in Q2 versus Q1 of 2009. Gross margins improved to 22.9 percent in Q2 versus 17.2 percent in Q1 of 2009. Case volume grew 68 precent From 82,196 Cases in Q1 to 138,341 Cases in Q2. Link


  • The Times Free Press in Chataooga noticed the arrival of energy drinks as a “potent force in the beverage market.” Link
  • CNN produced a piece about The Coca-Cola Co.’s new Vio milk drink, including some mixed reactions during taste-tests. Link
  • The Coca-Cola Co. boasted three entries in Time magazine’s list of the top 10 bad beverage ideas. PepsiCo‘s Crystal Pepsi escaped notice. Link
  • Anti-energy drinks offer marijuana-like feelings without bothersome side effects such as “laziness, 2 a.m. pizza runs, black-light posters or handcuffs,” according to an article from the Ottawa Citizen. Link
  • The Press Enterprise of Riverside, Calif. published a profile of Cocaine Energy drink and it’s owners, Jamey and Hannah Kirby. Link
  • Dr Pepper Snapple Group CEO Larry Young said on Bloomberg Television that the company would stay focused in North America for the next five years, believing that the American economy will improve. Link


  • Beverage Plus announced the acquisition of the Marathon Natural Herbal Energy Drink product line. The company’s CEO said the product will be distributed in up to 6500 locations in the USA and up to 180 countries by 2010.
  • NutriPure Beverages, Inc. and its subsidiary XND Technologies, Inc. announced that they are in the final stages of negotiating a partnership with a manufacturing facility in Southern California for the production of their Nu2O line of enhanced waters. Link
  • CAS AG announced that it has been selected by The Coca-Cola Co. to provide sales force automation solutions to its bottler network. Link


  • Coca-Cola and PepsiCo have been listed as among the top 12 factories causing major water pollution in China’s capital, the Beijing city government announced. Link Both companies are pledging to clean up their water use practices. Link
  • In more bad news for The Coca-Cola Co. in China, a university student and former employee is suing the company for poor management, claiming he was beaten by staff members. Link
  • The Coca-Cola Co. and its local bottling partners will invest $5 billion in Mexico during the next five years, according to CEO Muhtar Kent. Link


  • Flavor & Fragrance Specialties announced the addition of Cherilynn Whitehouse as flavor marketing manager. Whitehouse previously worked for International Flavors & Fragrances and Unilever BestFoods.


  • A handheld device the size of a business card can be used to “taste” sweeteners, say researchers, who say it could be a step toward developing an artificial tongue. Link
  • MillerCoors pulled a billboard in Canada that advertised Coors Light as “Colder than most people from Toronto” because it was deemed offensive. Link