The Flow: Pepsi, bottlers to merge; Baywood drops vitamin biz



  • PepsiCo announced that it has entered into definitive merger agreements with The Pepsi Bottling Group, Inc. and PepsiAmericas, Inc. Link
  • Scottsdale-based Baywood International Inc. said that it has agreed to sell the assets of its wholly owned vitamin subsidiary to focus on the growth of its New Leaf Tea and future beverage products. Link


  • CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s, has partnered with Monster Beverage Company to offer Monster Energy drinks in more than 3,000 restaurants throughout the nation. Link
  • PHD TO GO probiotic drink mixes are now available nationally. Link
  • SoNu is now available online at Link
  • Sbarro Inc, has announced the renewal of a multiyear contract with PepsiCo Foodservice, keeping Pepsi as its exclusive beverage supplier.
  • Fever signed a distribution deal with General Nutrition Centers, Inc. With this deal, Fever Beverages will be available in more than 1,000 GNC stores across the country. Link
  • New Leaf Brands announced that Costco Wholesale is rolling out New Leaf Tea in all 77 stores in Canada starting the first week of this month. Link


  • ABB announced a new 8.5 oz. shot packing 30 grams of protein. Link


  • Maine Root will be the exclusive beverage for the Heroes Of Woodstock show in Livermore, Maine on Sunday, Aug. 9. Link
  • TeaZazz Sparkling Tea will sponsor the Venice Beach Music festival in Venice Beach Aug. 8 and 9. Link
  • Purity Organic placed giant straws in garbage bins around New York City to tout the health benefits of its drinks. Link
  • AquaHydrate is targeting the Southern California sports market through its support of a variety of major sporting events throughout the late summer and fall, including The Sprint Triathlon at Camp Pendleton on August 8 and SurfTown Triathlon and Duathlon, Aug. 22 and 23 at Imperial Beach Pier. Link


  • Baseball Reflections published an interview with SlumpBuster CEO Jeff Brannon. Link
  • The Boston Globe ran an article linking obesity to sugared beverage consumption Link and a sidebar saying that health officials aren’t sweet on diet beverages either. Link


  • Results from a new Georgetown University Medical Center study found that Kefir, a probiotic-rich drink, may have a positive effect on reducing antibiotic-induced diarrhea in certain children experiencing health problems. Link
  • New research from Knowledge Networks PDI shows that sampling programs can help drive long-term sales and increase purchases of other items from the sampled product line. Link


  • State attorneys general and health-advocacy groups are urging the federal government to more closely regulate caffeinated alcoholic drinks, the Wall Street Journal reported. Link


  • Jones Soda Co. announced that the Company’s conference call to review fiscal 2009 second quarter results will be broadcast live over the Internet on Thursday, August 6, 2009 at 4:30 p.m. Eastern Time. The broadcast will be hosted at and To listen to the webcast, your computer must have Windows Media Player installed. If you do not have Windows Media Player, go to the latter site prior to the call, where you can download the software for free.


  • Red Bull has been fined £271,800 (about $448,400) for failing to meet its requirements to recover and recycle packaging waste in the U.K. for eight years between 1999 and 2006, and for failing to register with the Environment Agency in London as a producer of packaging waste. Link
  • Council bosses in a UK municipality were accused of extravagance this week after spending £277,000 (about $460,000) on bottled water in the last five years, and as much as £74,216 ($125,000) in a single year. Link


  • A group of volunteers in Los Angeles is trying to quell alcohol-induced violence by handing out free bottles of water. Link
  • Next month, dozens of former and current Coca-Cola marketing brass will meet in Atlanta for a Coke marketers’ class reunion. Link