The Flow: NACS Guide; Whoop Ass Reviewed; POM/FTC Debate


strong>ON TOP
  • Jones’ Whoop Ass Energy Drink has been relaunched and was recently reviewed by BevNET. Link
  • Download BevNET’s NACS show planner and check out the list of beverage companies that will be exhibiting at the event. Link
  • Functional beverage companies weigh in on the FTC/POM dispute. Link


  • According to research presented at InterBev 2010, bottled water is set to bounce back this year. Link


  • Johnny Fountain Beverage Innovators has added Coconut Water to its Powerball Energized Brands. The new offering will be sold in New York City and in select parts of New Jersey. Link
  • Adina for Life will unveil a new line of zero calorie Adina Holistics at the NACS show in Atlanta, GA. Link


  • Skinny Nutritional Corp. has entered a distribution agreement with Columbia Distributing for its product, Skinny Water. target=”_blank” href=””>Link
  • Adina Holistics are now available at the food pavilions in major U.S. airports: New York’s JFK Airport and LaGuardia Airport, Boston’s Logan Airport, Chicago’s O’Hare Airport, Washington D.C.’s Ronald Regan National Airport, Orlando International Airport and Tucson International Airport. Link


  • Guayaki co-founders David Karr and Alex Pryor were recently interviewed by John Tozzi from They talked about how sales of their product help with forest restoration and how they hope to expand distribution. Link
  • A recent article on profiled RelaxZen and its founder, Nick West. The piece looked at the reasons behind why West chose to develop the beverage and how it fits in to the industry. Link


  • This fall, Naked Juice will be traveling to 200 college campuses nationwide to promote its campaign titled “The Naked Truth.” The initiative asks college students to submit their personal confessions or life rules via the company’s Facebook page for the chance to win a trip to Costa Rica. Link
  • For the fourth consecutive year, Nestlé Pure Life has launched its “Pink Pack” program. Every 24-pack of Nestlé Pure Life Purified Water marked with a pink ribbon represents $.10 that the brand will donate to breast cancer-related causes. This year, Wal-Mart has joined the initiative. Link
  • New Leaf Brands, Inc has entered 85 riders for the Bike MS New York City race. The race will be taking place on Sunday, October 3 and the company’s riders will be wearing New Leaf racing jerseys. They have over $22,000 pledged to date with a goal of raising over $30,000 for the cause. Link


  • New York Spring Water Inc has partnered with Flavor Unit Entertainment – a company run by Queen Latifah and her business partner, Shakim Compere. 7-Eleven stores will be the first to carry New York Spring Water products Link
  • NutriPure Beverages, Inc. has submitted a firm offer to acquire 100% of the business assets of Sun West Bottlers, a privately-owned Arizona-based bottled water manufacturer. The company has made an all-cash offer for Sun West and will assume full control upon completion of the aquisition. Link
  • Spins founder Paddy Spence and private equity firm, Northwood Ventures, have assumed leadership of the fast-growing stevia soda brand, Zevia LLC. Link


  • Pepsi Beverages Company won the 2010 Supply Chain Innovation Award which was presented at the Annual Conference of the Council of Supply Chain Management Professionals, Supply Chain Brandreported. Link
  • According to The Business Journal of Miwaukee, the flavor and extract company, Northwestern Extract Co., is moving from Brookfield into new, larger facilities in the Germantown Industrial Park. The company also plans to expand its staff. Link
  • Coca-Cola Enterprises Incorporated has broken ground on a new beverage distribution center in South Brunswick, New Jersey. When completed, the facility will replace bottling centers in North Brunswick, Neptune and Parsippany, New Jersey. Link
  • Pepsi-Cola North America Beverages has named Browning Harvey Limited of St. John’s, Newfoundland, Canada, as its Donald M. Kendall Bottler of the Year for 2009. Link


  • Saratoga Spring Water Company is now exporting its sparkling and non-sparkling spring water to China. It will be sold in restaurants and major hotels in the country. Link
  • Coca-cola will increase its investments in the Philippines by an additional US$1 billion over the next five years. The company will focus its new investment on strengthening marketing execution and enhancing system logistics and delivery capabilities. Link


  • Canadian-based Pop-Shoppe has hired Paul Richards as its new Vice President of U.S. Sales. Prior to this position, Richards worked with Tradewinds. He has also held senior sales positions with New Leaf Brands’ (RTD Tea and Lemonade) and Jana Premium Bottled Water. Link
  • PepsiCo CEO Indra Nooyi was ranked first on Fortune’s annual list of 50 Most Powerful Women. Link
  • Old Orchard Brands has named Doug Acree as Regional Business Manager for the greater New York metropolitan market. He brings more than 25 years of grocery and consumer product sales experience. Link


  • Celsius’ Peach Mango Green Tea flavor has been named Best New Functional-Nutritional Beverage as selected by convenience store owners and operators in the 2010 Convenience Store Petroleum (CSP) Information Group’s Best New Products competition. Link
  • In a recent interview with, David Cross spoke about his new role as the title character in “The Increasingly Poor Decisions of Todd Margaret,” in which he plays an American who moves to London to work at the UK branch of an energy drink company. Link
  • Dixie Elixir has developed a line of pot-infused carbonated beverages for individuals who have prescriptions for medical marijuana. The products were recently featured on . Link